Product Marketing Specialist - Tech Startup - Remote
(4+ years exp)$48k – $100k • 0.2% – 4.0%
Published: 1 month ago
Binfer
Secure communications made easy
Job Type
Full TimeVisa Sponsorship
Not AvailableHires remotely in
Relocation
AllowedSkills
SEO/SEM
Product Marketing
B2B Marketing
Start-Ups
Product Messaging & Positioning
SEO and Website Analytics
Hiring contact
Imran AhmedThe Role
You do not believe in the status quo and have mastered the art of making products "fly-off the shelf". You have a burning desire to be part of something bigger. You will be our marketing wizard. One
who will conjure the perfect product marketing strategy that will bring in a tsunami of customers.
Responsibilities
- Develop and execute successful go-to-market programs for impactful product launches targeting
- Develop brand strategy, positioning and messaging
- Develop high-impact marketing collateral (e.g. blogs, brochures, datasheets, whitepapers, web-copy, case studies, presentations, infographics, videos, podcasts, and other media)
- Brief the press, influencers and industry experts about new products and features
- Obtain insights into customers’ usage of current products, untapped opportunities and buyer personas, through interviews, surveys, focus groups and sales data
- Perform competitive analysis and market research of competing products
- Deliver presentations to customers and prospects
- Speak and present products at trade shows and webinars
Qualification
- Bachelors degree in Marketing, Communications or similar field
- Must have 4+ years of experience in product marketing, product strategy, growth or equivalent function, preferable within technology
- Must have or held a job title that include "product" and "market|marketing" in it
- Must have experience in B2B
- Background in design and copywriting is a plus
- Experience in market analysis
- Familiar with product marketing tactics (e.g. integrated marketing campaigns)
- Working knowledge of marketing automation, SEO, web analytics, CRO and social media marketing best practices and tools
- Excellent communication skills
- Keen eye for detail
- Analytical mind and strong quantitative skills
- Motivated self-starter - positive, high-energy, driven individual with a proven ability to move projects forward efficiently and effectively with minimal direction
- Able to identify opportunities for improvement and act on them
- Comfortable working with uncertainty and ambiguity
Note
- Compensation is performance-based. It consists of a balanced combination of base pay, equity, and results-based bonus
- As part of screening you will be required to complete a questionnaire
- A project may be required to be completed to ensure that you can fulfill the above-listed responsibilities and requirements
More about Binfer
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