Director of Marketing

About DataStream Insurance:

DataStream Insurance is a well-funded insurtech startup working at the intersection of artificial intelligence and cyber security. We are helping to address one of the largest threats our society currently faces: the risk of cyber-attacks on organizations and businesses. It is about taking away the stress and fear cyber attacks cause, so companies can get on with running their business.

Powered by adaptive risk modeling technologies, enabled by the world’s leading cyber security claims data, and mapped specifically to each business’ risk profile and technology stack, DataStream partners with MSPs to offer relevant cybersecurity insurance that actively builds resilience. Together, we are stronger.

About the Role:

We are looking for a Director of Marketing to help ensure our customers and partners understand how important cyber insurance is to every business’s cyber risk strategy. DataStream’s approach of integrating cyber insurance and technology should make us their go-to resource for acquiring cyber security insurance.

This role is a unique opportunity for someone who wants to impact the growth of a company. We have product-market fit, funding, and the core foundation of a multi-channel growth marketing program. As the first internal marketing hire, you will have the chance to plan and build a full marketing program from our initial foundation.

We offer a flexible, equal-opportunity workplace with an engaged and talented team focused on building, marketing, and selling technology-driven insurance products. We are looking for people who want to be part of something bigger than themselves.

What you will do:

The Director of Marketing will help us refine and manage our go-to-market strategy. This role reports directly to the CEO and will be an individual contributor and lead our internal team and outside agencies and freelancers.

In this role, you and our marketing team will be responsible for generating demand and leads for insurance products among our target audience of US Small to Medium Sized Businesses. You will also work closely with our channel sales team to generate referral leads from our network of Managed Service Provider (MSP) and Cyber Product firm’s referral partners (collectively known as “The Channel”).

You will collaborate closely with the Sales and Product teams to build content and tools to engage customers and partners. Our key differentiator is that we integrate cyber insurance into SMB’s existing technology and cyber security programs. This person will be an expert on the Channel and understand how to leverage them to drive SMB leads and sales. The objectives and key results will be around growing traffic and engagement for the website, social media, and events, collaborating with our channel sales team to drive SMB leads, and our Insurance Sales team to drive conversion rates.

Responsibilities:

• Create and drive go-to-market strategy and product launches for the organization and ensure the product is competitive, complete, clean, and timely
• Drive product adoption and advocate for improvements and new offerings
• Create and maintain an annual marketing budget
• Manage, hire, and onboard external relationships with outside marketing, PR, freelancers, and podcast production agencies to build multi-channel growth marketing efforts
• Create and build a metrics-based high performing marketing program to reach target KPI’s through steady growth of the web and social media, high SEO and SEM rankings, and lead generation of SMB customers and MSP partners
• Represent the voice of the SMB customer and MSP partner by understanding user segmentation, personas, and customer journey
• Create and articulate compelling product positioning, messaging, and narratives that represent
  
• DataStream’s value in a way that resonates with the market
• Own corporate and product storytelling across external channels such as website, email, video, PR, etc.
• Partner closely with Product, Marketing, Sales, and Customer Success teams to position DataStream as a thought leader within the tech and cyber security community
• Measure the effectiveness of the marketing department and create and implement improvements
• Assist Product Management in conducting and analyzing market research to determine the risk and marketability of potential products and product features

About You:

You are a servant leader, one who sees their core purpose as helping others, including the team you lead, the customers you assist, and the partners you work with
You take the initiative and are fully accountable for your work but will ask for help as needed
You have a sense of humor and find joy in the challenges of work and life
You are a critical thinker who has a point of view and challenges norms through insights
You are a strong customer advocate and use data to make informed decisions
You build trusting relationships with your peers and work effectively across remote and global teams
You demonstrate excellent written and verbal communication skills
You can balance high-level strategy and tactical execution
You are comfortable with ambiguity, uncertainty, and a rapidly evolving business landscape
6+ years of relevant combined experience in marketing.

Qualifications & Experience:

Bachelor’s degree in Marketing, Advertising, Design (but also marketing applications), Social Media, or applicable fields
Experience with cyber security, artificial intelligence, or insurance is not required but would be looked upon favorably
Well-rounded expertise in all aspects of marketing and sales methodology to both vertical and consumer customers—preferably in the Cyber Security space

Vaccine Requirements:

Where legally permitted, DataStream Insurance requires all individuals working for us to be fully vaccinated against COVID-19 and must present acceptable proof of vaccination by the date of hire as a condition of employment. DataStream will consider requests for a reasonable accommodation as required under applicable law.

DataStream Insurance is deeply committed to building a workplace where inclusion is not only valued but prioritized. We are proud to be an equal opportunity employer, seeking to create a welcoming and diverse environment. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, family status, marital status, sexual orientation, national origin, genetics, neurodiversity, disability, age, veteran status, or any other non-merit based or legally protected grounds.