Co-founder/Digital Marketer

We're in a $300b+ global market focusing on solving one of the biggest world problems - people's interaction with alcohol. While we do love a cold one here and there, we don't want it to inhibit our health, social, and fitness goals. We've created a functional, better-for-you tasting beverage that lets you feel the buzz without the booze. With no calories, no sugar, Gluten-free, and Vegan, HOPR will be your new go-to refreshing beverage to enjoy with your friends, family, and after a long day's work.

What we're looking for:

A passionate person with a GSD attitude and who wants to help people drink differently and drink better. Please send a cover letter to [email protected] which includes what beverage you like the most and what problem you think that company is solving.

Responsibilities

• Develop the go-to digital marketing plan
• Create and manage relationships with digital partners. This includes a pitch deck that describes the "What's in it for them" scenario.
• Create EDM end-to-end customer journey, from site arrival to purchase, including follow-up campaigns.
• Create and measure digital compaigns and optimise each channel to get low CACs
• Balance speed and quality, with a focus on tangible results.
• Manage and grow the Instagram community by actively engaging with the community.
• Develop and implement strategies to increase engagement on Instagram.
• Develop and implement the strategy on TikTok
• Research and evaluate competitor marketing and digital content - we can't always be the smartest people so we have to learn from others, too.
• Help with the planning, attending and hosting of marketing events - this is a way to physically talk to our customers to understand how and why they use our product.
• Assist with capital raising efforts.
• Anything else that comes up when running a business.