Sr. Content Marketer (SaaS)

Are you a marketing enthusiast?

This is not a usual job description where after reading the roles and responsibilities you are still unclear about the work you’ll be doing and how your contributions will impact the customers.

Here, we’ll tell you exactly what you’re getting into and you decide for yourself if we’re worthy of your application.

Deal? Let’s do it!

So, what is Saleshandy?

At Saleshandy, we're building the sales engagement platform of the future. We're building product toward eliminating manual processes and helping companies generate more replies/book more meetings / generate leads (faster). Since our founding in 2016, we've grown to become a profitable, 100% geographically dispersed team of 50 high-performing happy people that are dedicated to building a product that our customers love.

What you will be doing ?

• Create actionable/thought leadership content to help sales professionals & lead generation reps to build scalable & repeatable revenue pipeline
• Increase the throughput by improving existing content marketing e.g. improve readers experience, and Ranking on SERP
• Collaborate with the SEO & product marketing team to increase conversion rates e.g Signups to MQLs, MQLs to PQLs
• Build a brand consistency (voice/tone)across the blog & medium i.e websites, email marketing, social presence, branding
• Work on the Content Marketing KRs to drive the business forward (we follow OKRs for annual & quarterly goal setting)
• Experiment/build the new avenues of content marketing eg. Building & manage community, increase the the presence on youtube and other video marketing channels
• Collaborate extensively with the product, product-marketing, sales & success to fulfill their content requirements
• Be the bar raiser for the overall content experience

You Should:

• Have a customer focused mindset
• Have a SaaS content marketing experience.
• Have deep understanding of SEO & technical aspects of content marketing.
• Think about long-term relationships e.g. 10+ years.
• Believes and demonstrates craftsmanship.
• Genuinely interested in doing the impactful work.
• Be detail-oriented, organized, and great at oral/written communication.
• Be self-motivated and comfortable with responsibility.
• Have high standards of ethics and quality.
• Be a continuous learner.
• Be growth-minded.

Why you should join Saleshandy?

• Growing SaaS company on a journey from $1M to $5M ARR!
• Challenging roles to meet the changing needs of our ICPs.
• This role allows you to create impact beyond content marketing i.e Product Marketing strategy and positioning.
• Learning opportunities to turn yourself into a content marketing leader.
• Work closely with growth marketing leaders.
• Work with like-minded growth-oriented teammates.
• The young and geographically distributed team across India.

How do we work at Saleshandy?

• We've adopted the OKRs methodology to define the business goals and measure progress.
• Our content marketing process is loosely based on Marketo, Ahrefs’s way of marketing.
• We're very much inspired by bootstrapped SaaS companies like Ahrefs, 37Signals, Close, VWO
• We believe in building great products and business in the long term.

BTW, for this role, you’ll be directly working with:

Anil (Head of Marketing, with saleshandy for 5+ years)

Safe to say, he is passionate about what he does.

Our Content Taste:

• Iterate fast on early feedback 🔁
• Attention to detail ✨
• Deep. Easy. Effective.
• Content for use-cases
• Content that foster actions
• Don’t tell show
• Great reader experience

SaaS content marketers we admire are from cognism.com, crayon.co/blog, Avoma, Basecamp, Backlinko

Tools we use:

• Marketing: Ahrefs, SEMrush, Google analytics, Microsoft clearity
• Product Marketing: Mixpanel, Customer.io,
• Project Management: Basecamp

Other Perks:

• Personal Development — an annual budget for books, courses, and conferences
• Medical Insurance — we offer health insurance allowance to all the teammates
• Annual team retreats — to amp up the entire team's energy every year, we take a retreat. you will decide the place. Check out our off-site trip to Udaipur!

🤙 What's the interview process like?

• Step 1: You apply for the job (with your current portfolio).
• Step 2: Quick intro call with the HR Folks
• Step 3: First round with Anil (Head of Marketing)
• Step 3: Work on a small assignment.
• Step 4: Second round interview to gauge if you are a good culture fit.
• Step 5: Job Offer (contingent on the above steps) & Welcome to the ikigai tribe!

So, think we’re a good fit? Then let’s roll.