Senior Content Marketing Manager

Job Description

Responsibility 1 : Increase in Content Engagement on Website, Social Media, Medium, etc
Create a content performance dashboard for monthly review
Optimize the resources section across the website to ensure enhanced reader engagement Q on Q
Publish content medium & distribute blogs and other content on Social Medium, social media, Quora, etc and maintain conversations & engagement
Ability to direct team of internal and external content writers for generating effective content (as per the benchmarked level)

Responsibility 2 : Build marketing collaterals - pitch deck content, web brochures, etc
Build pitch decks, brochures/flyers for web & print that communicates Tatvic’s Value Propositions - support from Graphic team
Work closely with graphic team to build content & update decks for various RFPs & support customer development

Responsibility 3 : Web content writing, re-purposing & publishing that is SEO optimized
Write, edit, review blogs
Write, edit, review whitepapers
Write, edit, review case studies
Create & curate content for publishing webinars
Write & update landing pages and website pages
Should be able to edit content through CMS effectively

Responsibility 4 : New Website Content with IA
Build a new Information Architecture for website
Write content for Website
Work closely with SEO team to optimize the content

Functional Competencies

1. Technical + creative writing
2. Hands-on experience with CMS
3. Stronghold on the English language
4. Google Analytics for Monitoring Content Performance
5. Communication Skills
6. Content editing & referencing (for source citing)
7. SEO & digital marketing