Growth Strategist

The Yolk Media is looking for a Digital Growth Strategist, with proven experience in building successful businesses online, and driving acquisition, activation, retention and reactivation of users or customers.
The ideal candidate has 5+ years of relevant work experience in a web analytics focused role
for digital marketing or similar. Coming from a tech startup is an advantage.

● Develop and implement marketing strategies and KPIs aligned with business targets.
● Create reports that communicate progress towards KPIs
● Use marketing techniques to acquire customers and create measurement plans and
drive testing.
● Extract data sets from multiple marketing/ database platforms and perform hygiene
and quality control steps.
● Develop A/ B testing techniques
● Analyse data and users’ feedback.
● Focus on user-centricity.
● Develop digital campaigns to increase web traffic.
● Measure, manage and analyse marketing performance data to maximise
effectiveness and optimize return on investment.
● Set up the infrastructure to track and report on the performance and implement
optimisations.
● Prioritise and optimise growth channels and scale and automate growth processes.
● Research market to identify new opportunities and forecast market trends.
● Plan, implement and track CRM communications