eCommerce Coordinator

The Story

At Mack Weldon, we’re reinventing men's basics with premium fabrics, smart design, and simple shopping. We started with underwear and socks, pieces that could make our customers more comfortable every day. In seven years, we’ve greatly expanded our product offering, customer base, and team—and we’re just getting started.

We’re a group of apparel veterans, digital marketers, creatives, engineers, and customer service experts working together in the name of comfort. And we’re looking for passionate, proactive, strategic, and creative problem-solvers to join us. If that sounds like you… keep reading.

We are looking for a eCommerce Coordinator to join our Digital Product team.

As the eCommerce Coordinator - Acquisition, you will be responsible for working closely with our digital product, acquisition and merchandising teams to optimize landing pages, execute SEO initiatives, and deliver all ad tech requests within Google Analytics. Key responsibilities include testing and optimizing landing page content and merchandising, executing all ad tech requests, and updating our content management system with any new SEO copy and SEO pages.

What You’ll Do Every Day

Optimize landing pages for ideal user experience.
Build, own and execute A/B test roadmap for landing pages.
Enhance conversion funnel to maximize revenue from ads driving to landing pages.
Manage Google Analytics and Tag Manager to support ad tech initiatives.
Monitor and report on site activity and performance against established KPIs.
Work with the SEO agency to develop SEO strategies and execute initiatives on site.
Manage landing page briefs, working in conjunction with the digital product and acquisition teams.
Monitor and report on landing page and SEO campaign results.
Work with the Merchandising team to assort key landing pages with priority products.
Coordinate the alignment of assets with the creative team.

What Will Set You Up For Success

2 years of site coordinator experience, preferably for a digitally native brand.
Experience working cross functionally: digital product, acquisition, creative services.
Experience using A/B testing platforms.
Experience managing Google Marketing Platforms
Strong understanding of e-commerce and acquisition marketing as well as the ability to assess project priorities based on business insights.
Exceptional attention to detail, process oriented, organizational skills and project management abilities.
Effective communication skills both verbal and written
Collaborative with the ability to work across teams, handle requests and feedback from multiple directions. Works well under pressure.
Experience using content management systems.