Digital Marketing Specialist

Plans and executes all web, SEO/SEM, database marketing, email, social media, and display advertising campaigns
Designs, builds, and maintains our social media presence
Measures and reports performance of all digital marketing campaigns and assesses against goals (ROI and KPIs)
Identifies trends and insights and optimizes spend and performance based on the insights
Brainstorms new and creative growth strategies through digital marketing
Collaborates with internal teams to create landing pages and optimize the user experience
Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints
Identifies critical conversion points and drop-off points and optimizes user funnels
Run the campaigns on social media and generate leads
Ready to work on target basis