Director of Growth

KEY RESPONSIBILITIES:

Strategy

• Lead Acquisition and retention efforts under one cohesive strategy.
• Deliver against core KPIs including CPA, ROAS, AOV, New Customers, LTV and MER.

Paid Digital and Offline

• Responsible for the performance of paid digital channels including social, affiliate, video, search.
• Manage agency partners to make sure performance is being met and commercial calendars are aligned.
• Develop a creative strategy that aligns images/videos and copy with the customer journey in each stage of the funnel.
• Identify messaging opportunities to help with scaling efforts.
• Work closely with agencies to develop copy, landing pages, offers, and content to increase revenue and conversion rates.
• Measure and analyze channel performance to scale and optimize media mix.

CRM

• Develop a complete retention strategy to incorporate Email, SMS, Direct Mail, And Loyalty programs.
• Responsible for customer segmentation and personalization of the customer post purchase journey.
• Create a monthly campaign calendar that aligns with our commercial calendar and all other initiatives.
• Increase customer lifetime value and repeat customer rate.

Business Insights & Intelligence

• Use Google Analytics, sheets, Data studio, Lifetimely, and any additional tools to uncover insights into customers, advertising spend and overall health.
• Data should be the main driver in decision making and to understand answers to what and why something is or isn’t working. These learnings should be communicated and applied to other teams and efforts.
• Uncover actionable insights through customer feedback to help drive marketing efforts and decision making. There should be a deep understanding of our customers.
• Constantly be on the hunt for new customer types.
• Collect, track and analyze data related to perkclothing.com, Path to conversions and identify opportunities.
• Generate analysis and prepare ad-hoc reports.

Sales forecasting and Demand Planning

• Collaborate with the CEO to build yearly, monthly, and weekly budgets that span all key channels and KPIs.
• Collaborate with the CEO on defining inventory strategy including pricing, demand, levels, etc.

Required Skills

• Experience in direct-to-consumer e-commerce.
• Highly analytical and data driven.
• A scrappy self-starter attitude willing to roll up your sleeves and drive projects to completion.
• Acquisition focused with an ability to be cost effective on spend to maximize ROI.
• Demonstrated success using marketing analytics, customer feedback, customer lifetime value, segmentation and targeting techniques.
• Strong problem-solving and analytical skills, with an ability to clearly identify strategic issues and make tough decisions.
• Relentless has been used to describe you.