Marketing Support for Consumer Goods

 (3+ years exp)
$56k – $74k • No equity
Published: 3 weeks ago
Avatar for 1P

1P

Small E-commerce operation in NYC

Job Location

Job Type

Contract

Visa Sponsorship

Not Available

Remote Work Policy

Onsite or remote

Hires remotely in

Relocation

Allowed

Skills

Marketing Strategy
Social Media Marketing
Press Outreach
B2B Marketing

Hiring contact

C J

The Role

We're producing a line of eco friendly products right here in Queens, NYC and looking for support on the marketing. Pandemic upset all plans and paused distribution deals so refocusing on a little more DTC with a mix of E-comm partners and Amazon for awareness.

Need someone to shepherd the marketing plan. Ideally we'll be creating demand to support distribution, wholesale sales and ultimately, sell thru at retail stores.

Consumer focused items with a sustainable, US made angle. 1st product was an aswer to an all plastic disposable import item and we're coming in at 98% less plastic. Primary market success is with women 25-45. Also popular with boomers 60+ so would like to further develop that market.

Line extensions actively being developed and tested with similar features. Recycled materials, natural ingredients, compostable, recyclable or reusable when done. Minimal plastic use in packaging. No PFAS, etc.

Managing supply chain yet another problem so have to be nimble. So much uncertainty but we're ready to expand and grow both the brand and the position.

Other aspects we need support on are Copywriting, social media, input on collaterals (like video and print) and especially PR. SEO is always a consideration so you should have at least a basic understanding of that.

Eventually we will begin working on International markets including Canada, UK, Germany, France, Taiwan and Japan to name a few.

Hopefully we're able to find someone with not only the flexibility and experience of working with a small start-up manufacturer but the ability to transition to B2B and demand gen as conditions improve.

Not software or saas. We make something physical. We also make it in Queens.

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