Head of Marketing

Responsibilities:

• Craft strategies in all marketing aspects - including digital, advertising, communications and creative.
• Prepare and manage marketing budget.
• Set, monitor and report on marketing goals.
• Ensure our brand message is strong and consistent across all channels and marketing efforts.
• Analyze consumer behavior and determine customer personas.
• Identify opportunities to reach new market segments and expand market share.
• Monitor competition (acquisitions, pricing changes and new products and features).
• Work closely with GTM team.

Requirements:

• 7+ years of proven experience in marketing for the SAAS B2B industry in the US market, preferably in a fast-growing startup environment.
• Ready to get very hands-on.
• Leadership skills with the ability to set and prioritize goals and tasks.
• Excellent communication skills both written and oral, and the ability to explain highly technical concepts clearly.
• Ability to manage budgets.
• Strong analytical skills and attention to details.
• Outstanding knowledge of A/B testing, web analytics and Google Ads.