Growth Marketing Manager

This exciting role will be one of the first hires in a new marketing and growth function at Fuzzy. Based out of San Francisco (Remote Considered)

We are building a best-in-class in-house team to help drive profitable, and sustainable customer acquisition.

This is a role that will work closely with cross-functional teams to generate and optimize customer acquisition while driving outcomes for the business.

Role & Responsibilities

• Own and lead the paid media + app campaigns delivering against monthly, quarterly and yearly targets. Hands-on Facebook Experience - a must.
• Manage 3rd party agencies to deliver against set KPIs and goals
• Drive forward the creative strategy alongside internal colleagues to ensure our presence and performance is optimal on paid media channels.
• Own and collaborate on the consumer journey from click to landing page to purchase.
• Analyze the performance of campaigns, facilitating optimisations in order to hit and exceed goals
• Generate hypotheses and testing roadmaps driven by data to improve marketing performance, design and execute A/B tests, and apply knowledge of basic statistics (e.g. sample size, significance) to separate signal from noise
• Lead and Support a variety of strategic projects across multiple channels to drive down CAC inc. Direct Mail, Referral Programs and Brand Partnerships
• Deliver high-quality reports, studies and presentations to the wider Fuzzy company
• Collaborate closely with Product, Engineering, Brand and 3rd Party Vendors to transform your ideas into compelling results-driven campaigns.

Background, Experience & Skills

• 5+ years of experience in growth, or media, role and a key understanding of the digital marketing ecosystem
• Experience and confidence in managing significant media budgets (>$1m)
• Start-up experience a big plus
• An understanding of paid media and growth landscape, including trends, changes in the platforms
• Expertise in platform analytics, pixel mapping and tracking (GTM)
• Understanding of LTV:CAC, Subscription Models, Churn and Growth metrics
• Demonstrates a structured and methodical way of working, with the ability to cope with competing demands and effectively prioritise tasks.
• Confidence speaking about data, economics and mathematics. The language of Fuzzy Growth is LTV:CAC.