Demand Generation Lead

What we’re building:

Any business, regardless of its industry, needs to record every transaction. If not done correctly and accurately, the actual outcome of the company will not be apparent. We know that setting up a financial division or hiring a qualified bookkeeper is relatively costly for new business owners or startups.

Moreover, with all the current innovation in apps and off-the-shelf software programs, there is yet to be an app or software that can make bookkeeping headache-free, an app that can take the accounting industry (80 billion industry) by storm. So, bookkeeping stands as a challenge for startups today. Here Pi Flow comes to fix such problem by building this technology that will combine with the accounting expertise required to manage startups, small, and micro-businesses.

Pi Flow allows its clients to focus on their core function without worrying about bookkeeping. There are two central pillars in our software, total freedom and complete transparency. It takes only one minute after taking a picture of the bill to make it go onto the right flow, which will ensure the exact bookkeeping of it, besides approvals needed for the invoice or payment. .

Working with us

We are a passionate, quickly growing team of 50 members based in Jeddah. Pi Flow has secured seed funding from well-known tech investors like Haraj.com's founder, SVC and other business people who believed in us. As a team member in Pi Flow, you will be taking full ownership and responsibility of your work, in addition to making decisions and taking the lead. The rest of the team will have your back and fully support you.

You’ll get to work in a motivated, fun, and personal growth-focused environment. We have four central values that will inspire you (knowledge, candor, beauty, and security). Our office in Jeddah provides specialty coffee at all times. In addition to an open space environment, to enjoy a lunch meal made by an in-home chef.

Your role:

We’re looking for a scrappy, strategic, and growth-focused demand generation leader to raise awareness of PiFlow and drive qualified leads that convert to the pipeline. This person will collaborate closely with cross-functional teams including product marketing, content marketing, events, sales, and external agencies. You will oversee efforts to programmatize and scale channels including email, webinars, digital, content, as well as unlock new opportunities.
We are looking for someone who can take full ownership of integrated campaigns and uncover new opportunities, with a strong appetite for growth. Technical skills and a bias towards high-velocity testing is a big plus. This is an opportunity to define the function with the potential to build a small team.

Key responsibilities:

• Plan and execute end-to-end demand generation programs, including website testing, webinars, emails, nurtures, paid media, content syndication, etc.
• Develop and execute innovative, multi-channel campaigns to drive MQLs and sales pipeline, while closely monitoring conversion rates and optimizing campaigns at each stage.
• Experiment with new channels to continually evaluate additional opportunities for growth Manage agency and contractor relationships, expectations, and budgets Partner with the sales team to ensure quality lead delivery and proper follow-up according to established SLAs.
• Build a consistent feedback loop and continuously improve and optimize lead hand-off processes. Track and report on performance metrics (CPL, MQLs, Opps, Pipeline, CAC, etc.), using this data to continually optimize campaign performance.

Job requirements:

• Bachelor’s degree in business, marketing, or related field
• 5+ years B2B marketing experience with at least 2-3 years of experience in demand generation or growth Experience managing third-party vendors including agencies and contractors Experience with Salesforce CRM and Marketing Automation
• Excellent campaign management experience and ability to demonstrable results Analytical and metrics-driven, comfortable digging into data, and teasing out insights.
• Technical skills (ability to code, customize tools, link systems) preferred but not required Passion and ability to work well in a fast-paced, rapidly changing environment.