Chief Marketing Officer (CMO)

• Development and implementation of the company's marketing strategy.
• Development and coordination of advertising campaigns.
• Organization of effective work of the marketing and advertising department.
• Development, implementation and control of activities aimed at increasing sales and recognition.
• Leading of product and sales management, distribution channel management, to manage all sales reps.
• Analysis of the company's positioning in the market, the company's product, industry monitoring, competitors' activities.
• Analysis of the target audience of the company and the choice of methods, methods of influencing it.
• Study of supply and demand for the company's products.
• Development of a company's advertising policy, preparation and approval of an advertising budget based on it.
• Organization of promotional events in accordance with the marketing strategy of the company.
• Analysis of the effectiveness of marketing activities.
• Estimating the return on marketing investments.