Digital Analytics Expert (Google / Adobe)

JOB DESCRIPTION

We are seeking for our new technical analyst with experience in data-driven marketing.

The main responsibilities will be to:
- Guarantee the tracking and reliability of analytics data, as well as insights jointly drafted with the internal team and the client,
- Set up analytics configurations for new clients through the completion of analytics audits and evaluations
- Configure online reporting dashboards, API, databases and custom tools to serve our client’s business
- Monitor, analyse and interpret data, market trends from data platforms and analytic tools, in consistency with business indicators specific to the client’s industry,
- Optimize online & offline touchpoints to increase engagement and conversion rate,
- Detect and dig into digital and measurement trends that could be sustainable,

JOB REQUIREMENTS

- Advanced skills in Excel, JS frameworks and HTML.
- Preferred some previous exposure to R, Python, SDK, AJAX or SQL
- Experience in implementation of data layers/Tag Manager in Adobe, Google or equivalent analytics tools).
- Experience working in an analytical role, with a track record of using data to generate insight and recommendations
- Experience with digital analytics tools, such as Adobe, Google Analytics, DoubleClick, etc.
- A Bachelor Degree or equivalent in Engineering, Mathematics, Computer Science, Economics, Business or Finance
- Analytical and problem-solving mindset. Detailed-oriented and curious explorer,
- Fluent in written and spoken English; another language is a plus (Chinese, Japanese, Arabic)