Head of eCommerce

Welcome to WECO!

We’re the local dinner delivery service making ready-to-eat meals that are ready in 10 and actually delicious. We offer a new menu each week with elevated, restaurant-quality meals that we hand deliver to customers throughout the Northeast. Our mission is to bring back the ritual of dinnertime to millions of busy families by cooking and delivering meals worth slowing down for.

The WECO team is collaborative, supportive, and mission-driven. If you love food and community, and think dinnertime is worth saving, there’s a place for you here.

Alongside our investors, including Bessemer Venture Partners, Bluestein Ventures, Blue Hill owner David Barber, Kayak Founder Paul English, and most recently EO Ventures, we’re building an omni-channel brand that marries DTC with marketplaces to create a whole new category in the rapidly-growing ready-to-eat food space. Our test kitchen, guest chef program, and Marketplace offerings connect creators, brands, and gourmet food with families to create a community of discovery and joy. And our unique model for producing and hand-delivering food to customers daily delivers a whole new level of quality with the convenience and flexibility customers crave.

What is this position?

Our E-Commerce leader will be responsible for developing and implementing programs that enhance WECO’s digital experience and drive conversion throughout the funnel.

You’ll own the Product Roadmap, leveraging KPIs, consumer insights, and behavioral data to define projects and prioritize them based on customer activity and business goals.

This person will also be responsible for driving leads into the marketing funnel via Meta and Google advertising, and managing associated landing pages.

This is a pivotal position that sits at the intersection of marketing and technology.

What you’ll do:

• Lead the charge in creating seamless digital product experiences that are truly customer-centric.
• Oversee e-commerce operations and platform management.

• Work with our internal tech team and external partners to ensure the e-commerce platform and tech stack is working optimally at all times.

• Define front and back end improvements to the user experience; everything from how we merchandize the food to enhancing our customer relationship management and operating capabilities

• Lead the development and execution of paid search and paid social advertising campaigns to drive traffic and conversions.

• Analyze and provide regular reporting on the effectiveness of digital marketing efforts, making data-driven recommendations for optimization.

Who you are:

• You have 10+ years of experience at DTC e-commerce companies
• You have deep knowledge and understanding of the post-2020 DTC playbooks and tech stack.
• Your background is in marketing and in product management or project management.
• You’re deeply familiar with Shopify can provide recommendations on the best customizations for WECO’s goals, both front and back end
• You have strong proficiency in paid search and paid social advertising, with hands-on experience managing campaigns across multiple platforms.
• You’re innately curious; you live for great A/B testing matrices and conversion funnels and have extensive experience mapping, building, and reporting on them
• You have extraordinary prioritization skills, truing back to overarching business goals with every decision
• You have strong analytical skills that enable you to use data to make recommendations and decisions
• You are able to collaborate across functions (technology, marketing, operations) and levels and bring various stakeholders to consensus
• You’re scrappy and able to flow back and forth between priorities
• You care about improving our broken food system and want to build something big and valuable that also has a positive impact on all stakeholders, from customers to farmers to local purveyors to employees!

Benefits and Perks:
We'd be remiss to not mention some of the added benefits and perks of working at WECO! Our culture is values-driven, and we focus on social impact internally and externally. In addition to working with a stellar, diverse team of incredibly passionate people, you’ll be eligible to participate in our comprehensive health and welfare benefits, unlimited paid time off program, generous sick time, and remote-friendly, flexible working model. Plus, our “Be The Customer” Program that sends you free dinner every week, plus in-office meals, ensure you are well-fed and get to experience our delicious product first-hand.