Influencer Marketing Manager

About the Team:

Growth Marketing Team focuses on driving all new revenue for CookUnity’s business. Our goal is to grow as fast as possible while maintaining a high level We are a test and learn team that rewards contrarian marketers.

About the Role

The role lives in the Growth Marketing team and is responsible for recruiting, onboarding, scaling, and retaining our brand-aligned influencers. Our main objective is to turn influencer marketing into the #1 channel for acquisition and you’ll be the person leading these efforts.

Cross functionally, you’ll be working with our Campaign, PR, and Data team developing briefs, strategies, and KPIs to understand trends and impact revenue.

Responsibilities

• Source new influencers and manage day-to-day communication with paid influencers and affiliate marketing partners who align with brand and marketing objectives
• Update daily and weekly reporting across various key performance indicators including engagement, reach, customer acquisition cost and more
• Develop influencer-oriented campaigns
• Develop best practices to share with influencers to iterate on new campaigns
• Assists with campaign execution involving asset approval, caption copy, and creation of briefs that ensure compliance with brand guidelines
• Manage product fulfillment and influencer payment on a timely basis

Minimum Requirements

• 3+ years of professional experience in influencer marketing in DTC brands
• Existing influencer network that you can tap on Day 1
• Someone who is very organized, analytical, and detail-oriented
• Someone who is creative and understands the process of content creation
• A strong communicator and team player
• A quick learner and able to learn new platforms
• Someone eager to learn and excited by a high-volume work environment
• Someone with experience in using data analytics/visualization platforms, and/or Creator management platforms

Benefits

🩺 Health Insurance coverage

⛱ PTO policy and paid sick days

🌟 Eligible for a bi-annual performance bonus.

🌅 401k Plan.

🐣 Family leave: 12 weeks for primary caregiver and 6 weeks for secondary caregiver, fully paid

🕯 Compassionate Leave: 3-5 days each time the need arises

🥘 A generous amount of CookUnity credits to enjoy our amazing meals, added to your account, monthly

🧘🏽‍♀️ Wellness perks: access to a nutritional coach and fitness subsidies to build a healthy lifestyle

👩🏾‍🏫 Personalized Spanish coach

🌟 Awesome opportunity to join a company that is looking to change how we eat and how chefs work!