SEO Specialist

Looking for an experienced SEO Specialist who would be responsible for executing SEO strategies to help us build a strong online presence.The primary goal of the SEO Specialist would be to rank our product website highly on search engine results pages and thereby increase organic traffic to the site. We are looking for an analytical, creative, and collaborative individual to join our marketing team.

Responsibilities:
Conduct keyword research including discovery and expansion of keyword opportunities.
Analyze website and social media pages and provide recommendations for improvement.
Monitor website traffic, search results, and other relevant metrics to devise strategies for improvement.
Compile all relevant performance metrics and create compelling and user-friendly reports on a monthly basis.
Optimizing pages for desktop, tablet, and mobile use.
Monitoring and suggesting ideas to enhance user engagement across our website.
Perform competitor analysis to identify content gaps and areas for improvement in website design.
Build and execute foolproof link-building strategies.
Collaborate with other team members like content creators, social media managers, data analysts, etc. to align integrated marketing strategies and scale communication efforts.
Provide suggestions for SEO-friendly content creation by analyzing existing content marketing strategy, keyword strategy, and data/traffic analysis
Responsible for technical monitoring of website architecture, crawl issues, and webmaster tool errors.
Analysis and optimization of SEO efforts and results - derive actionable insights and programs to increase search results rank, drive traffic, and ultimately scale in customer acquisition and engagement.

Requirements:
More than 4 years of experience, preferably in the tech industry with prior experience in SaaS.
Expertise in all the aspects of SEO (on-page, off-page, technical SEO).
Expertise in popular SEO industry tools and resources, including Adobe/Google Analytics, Google Search Console, DeepCrawl, SEMRush, SERanking, and Lucky Orange to obtain actionable insights specifically GA4
Working knowledge of HTML and CSS development and constraints.
Knowledge of ranking factors and search engine algorithms
Excellent written, verbal, analytical and research skills
Willingness to learn new tools and new methodologies of working.
Attention to details when pulling data from multiple platforms
Inquisitive nature and an ability to think creatively
Up to date with new trends and best SEO practices.

Skills
SEO ANALYSIS, SEO KEYWORD RESEARCH, SEARCH ENGINE OPTIMIZATION, SEARCH ENGINE, SEMRUSH, GOOGLE ANALYTICS, SEO BEST PRACTICES, SEO, SEO COPYWRITING, SEO OPTIMIZATION, SEO STRATEGY