Marketing Lead (Dutch & English)

Join 5miles, a growing tech scale-up in e-learning

5miles is an online learning tool helping professionals to easily improve their data & digital skills, work smarter and have more fun in their job – all in just 5 minutes a day. We focus on the digital tools that people use on a daily basis, like Excel, PowerPoint and Power BI. We have established strong partnerships with professionals employed at medium-sized and large companies, including ABN AMRO, KPMG, and Rabobank

Our dynamic team in Amsterdam is on the path to becoming a household name in the professional world. Intrigued? Keep reading - 5miles could be the perfect place for you!

Your role at 5miles

5miles is on the lookout for an innovative Marketing Lead to steer our B2B marketing endeavors towards new horizons. Your mission? To orchestrate and galvanize our marketing team, driving data-driven and experimental strategies that propel us into the future.

At 5miles, we're not just looking for a marketer; we're seeking a client-focused visionary who views the world through the eyes of our clients. Your approach is client-centric, and your passion is to deeply understand our clients' needs and aspirations.

We're already achieving remarkable feats at 5miles, but there's a critical missing piece: the power to communicate our excellence to our clients, members, and the world at large. As our Marketing Lead, you'll wield this power to expand our brand's presence, nurture leads, and cultivate a unified message that resonates with our audience.

This isn't just a job; it's a chance to lead, to innovate, and to transform the way we connect with our community. You'll be entrusted with substantial responsibilities and the opportunity to be at the forefront of our evolution into a scale-up, all while working closely with our founder & CEO.

If you have the knack for crafting captivating stories, the audacity to experiment boldly, and the vision to lead a dynamic marketing team, then 5miles is where your marketing journey begins!

This role requires a minimum availability of 32 hours per week.

Your responsibilities

As Marketing lead, you will have the autonomy to shape and prioritize our marketing efforts while spearheading four core marketing functions in collaboration with our existing list of ideas:

1. Expanding Content and Enhancing Digital Experiences: Elevate our content across all digital channels and customer touchpoints to create seamless and engaging user experiences along the customer journey
2. Lead Generation Strategy: Develop and execute robust B2B lead generation strategies – together with the Enterprise Account Executive – to drive a continuous influx of qualified leads, nurturing them into loyal customers.
3. Brand Support: Collaborate closely with cross-functional teams to provide consistent branding materials, ensuring unified messaging that amplifies customer and member engagement
4. Ownership and Management: Build the foundations of the marketing activities and -on the back of our future growth- have the opportunity to hire and lead the Marketing team

The Head of Product, Head of Training Content and Customer Success Manager will be your partners, ensuring that you’ll have all the essential insights to effectively communicate with our community and the broader world. Additionally, you'll have access to a network of freelance copywriters, editors, and designers who will assist you in crafting compelling materials.

In summary, you'll have the opportunity to shape the marketing landscape by working on a wide array of projects, spanning the strategic, tactical and operational spectrum. These projects include definining the Ideal Customer Profile (ICP) and Buyer Personas, crafting Go-to-Market strategy, developing compelling case studies, driving product marketing efforts, enhancing our website and managing events.

Job requirements
Your profile - If you have some or all of the following, please apply

• Strategic Vision: You can develop and execute a comprehensive B2B marketing strategy aligned with the company's growth objectives
• Client-Centric Approach: You deeply understand SME and enterprise client needs, tailoring marketing efforts accordingly
• Lead Generation Mastery: You can create and execute effective lead generation strategies
• Data-Driven & Creative: You leverage data for decisions and combine it with creative thinking
• Strong Communication: You have strong presentation and communication skills
• Content Creation and Branding: You oversee content development and branding efforts, ensuring consistency in messaging and the creation of compelling narratives
• Adaptable Self-Starter: You have a self-starter approach to work and the ability to adapt and thrive in rapidly changing circumstances and switch between strategy and execution on a daily basis. You are detail-oriented, organised, flexible, responsible and self-motivated
• Tech-Savvy: You are proficient in marketing technology, including automation tools and CRM systems. Experience with Excel and PowerPoint is a strong plus

For this role, we require fluency in verbal and written Dutch and English as this is necessary to communicate with our customers and our members. Verbal and written experience in German is a nice to have. Experience in building and leading a dynamic marketing team is a nice to have.

What we offer

Join an exceptional team comprising fun, ambitious, and business-minded professionals from around the world. Experience a transparent and casual work culture.

• Be valued. At 5miles, every opinion matters, and we encourage you to bring forward your own ideas and initiatives
• Be where it’s happening. The Amsterdam tech scene is booming! We have our offices in a co-working hub in the city (incl. rooftop terrace). We have hybrid working in place, meaning that you will divide your time between the office and home Get direct results. Your work has a direct and tangible impact on our clients, members and the growth of 5miles
• Pioneering. At 5miles, you'll receive significant responsibility and the opportunity to be at the forefront of our growth towards becoming a scale-up, working closely with the founder
• Be mentored. You will work closely with the founder & CEO of 5miles, the Head of Product, and the Enterprise Account Executive. They will support you in learning everything and with whom you will work together on a daily basis
• Be rewarded. You will receive a competitive compensation package, including a EUR 70k base salary, EUR 10k commission, and employee stock units Other perks. Company provided laptop and equipment, travel reimbursement, holidays and parental leave
• An opportunity to grow. Together we will set up a Personal Development Plan for career growth. If you show your ambition, attain quota objectives and have a passion for management, you will have the opportunity to expand along with the growth of the company

At 5miles, we believe diversity enriches our culture and inspires you to do your best work. We value your unique talents and perspectives, welcoming them into a safe and inclusive working environment, to ultimately deliver the best product to our customers. You're welcome here. 5miles is for everyone.

We have designed our hiring process to ensure equality, fairness, and transparency. We welcome people from all backgrounds, ethnicities, genders, sexual orientations, ages, abilities, religions, and experiences in life. If you're excited about this role, but your experience does not align perfectly with every qualification in the job description, we encourage you to apply anyways. You may just be the right candidate for this or other roles.

Get in touch!
If you see yourself fitting this profile, we would love to hear from you! Click the button below to fill in your contact details, upload your resume, and answer the questions. If you have any inquiries before applying, feel free to contact us for more information.

This is what our application process looks like:

1. Application review
2. Interviews a. Introduction and screening call with CEO b. First-round interview (preferably in person) with Head of Product and Account Executive c. Second-round interview (preferably in person) with CEO and junior CSM d. Third-round interview with Board Advisor
3. Reference checks
4. Offer