E-commerce Marketing Manager

We are seeking an experienced E-commerce Marketing Manager who will oversee day-to-day online operations relating to E-commerce. We require a strategic and analytical thinker who can balance new customer acquisition programs with retention initiatives. It is essential that this person is familiar with marketing and technology opportunities that increase sales and consumer engagement. We need someone with an "all-hands-on-deck" mentality, as we are all required to take on many jobs and perform them well. This is a field with tremendous growth potential.

Responsibilities:

• Oversee daily site maintenance -- including, but not limited to, site stability, site updates and changes, troubleshooting, escalation, and resolution

• Develop and execute SEM, SEO, affiliate, re-messaging, and new acquisition and retention programs to drive awareness, engagement, and conversion.

• Use an analytical approach to management and decision-making, with strong proficiency in web analytics, performance marketing analytics, customer segmentation, and testing/optimization techniques.

• Lead business analysis of customer and business metrics, maintaining and improving models for predicting lifetime value, repeat rates, and other measures of customer behavior.

• Develop and execute a strategy to drive rapid, profitable growth in the Digital Marketing channel, while achieving sales and margin objectives.

• Monitor KPI metrics, define a multi-variant testing strategy and analysis, interpret changes in shopping behavior, and quantify the impact of various technology and product initiatives.

• Prepare and execute new collection launches through product setup.

• Set up requirements for data feeds and on-site analytics tagging (Google Analytics 360) for reporting purposes. Maintain trackable URL and web analytics tagging standards

. • Review, develop, and optimize existing product descriptions and keywords.

Requirements:

• Minimum of 3 years of experience in an e-commerce or marketing-related role.

• Bachelor’s degree required.

• Data-driven; a clear understanding of retail and marketing metrics using Google Analytics; commitment to increasing profit and ROI.

• Strong problem-solving capabilities - as evidenced by a track record of finding feasible solutions to complex problems, especially in an environment with incomplete information and tight timelines.

• Ability to conceptualize business issues, formulate hypotheses, gather results, analyze data, and make appropriate recommendations for change.

• Knowledge of digital marketing channels (PPC, SEO, Social) and KPI (ROI, CPA, LTV, CTR).

• Knowledge of HTML and CSS, conversion management, sales journey optimization, traffic analysis, and reporting tools.

• Ability to track online and mobile shopping trends and apply learnings to business.

• Excellent understanding of web design and experience using Shopify, Google Analytics, and MS Office Suite.

• Familiarity with analytical techniques such as clustering, decision trees, logistic regression, and recommendation systems is highly desirable.

Joining our team comes with a range of exciting benefits to support your health, well-being, and professional growth, including:

Comprehensive health coverage, including dental and vision insurance, to ensure you and your family are taken care of.
Life insurance provides peace of mind for you and your loved ones.
Paid time off, allowing you to recharge and enjoy life outside of work.
Access to a 401(k) plan to help you plan for a secure financial future.
Employee discount to take advantage of great deals on our products and services.
Opportunities for paid training to develop your skills and advance your career.
Fun and exciting company events.

Our organization is an equal opportunity employer and does not discriminate against any candidate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status, or any other legally protected characteristics. We are committed to promoting diversity, equity, and inclusion in our workplace and welcome candidates from all backgrounds to apply for any open positions.