Digital Growth Manager

RED LUXURY is a jewelry & watch company which owns, designs, manufactures and distributes its proprietary brands worldwide. At a time when the market is quickly shifting, RED LUXURY ‘s purpose is to disrupt the traditional watch and jewelry business by investing in trendy and up-and-coming brands. We strive to promote differentiating products through alternative distribution networks. Our goal is to scale their activity thanks to our dedicated and passionate team: a gathering of experts in web marketing, social media, sales, supply chain and manufacturing.

RED LUXURY owns the brands GINETTE NY (www.ginette-ny.com) and PAMELA LOVE (www.pamelalove.com) and we are looking for a Digital growth manager to grow our digital direct-to-consumer sales for these 2 brands.

Missions:

• Attract qualified leads at acceptable cost per lead via digital channels including SEM, SEO, Facebook and other relevant social media channel
• Display paid social ads and continuously test new audiences to grow our ecommerce business.
• Partner with Ecommerce Director and CEO to optimize customer experience to drive conversion and LTV
• Dramatically and profitably expand spend, reach, and customers across all digital channels
• Build and constantly improve email program to convert leads into customers, engage with customers to deepen relationship with the brand, identify unmet customer needs, increase cross-sells and retention to drive LTV
• Serve as the digital marketing thought leader to drive rapid growth via emerging digital marketing opportunities
• Design launch and optimize campaigns across multiple online channels that meet financial and KPI objectives by getting our audience to take specific and measurable actions.
• Increase our reach, engagement, and loyalty across all platforms
• Drive consumer traffic to the website and landing pages with the intent of optimizing & increasing conversion rates
• A/B test new and unique ideas based on a deep understanding of data
• Building deep data pivot tables and C-level presentations to report marketing performance to all stakeholders
• Leverage direct partnerships with leading media partners (Google, Facebook)
• Partner closely with creative, content, and tech teams to test and improve design and copy to attract targets and improve click-through and conversion for digital channels
• Foster fact-driven decision-making and prioritization via actionable weekly and monthly team reporting
• Oversee digital analytics, including channel performance measurement, attribution, structure and assessment of creative testing, and site performance

Requirements:

• BA or BS in Marketing or related field
• 5+ years of progressively senior roles in digital acquisition marketing, DTC ecommerce experience a plus
• Experience managing and optimizing search and paid social campaigns is required.
• Experience optimizing SEO
• Well versed in Google Ads, Facebook Ads Manager, Google Analytics, Excel, PowerPoint
• High knowledge of SEM, SEO, social and display, with substantial hands-on experience in at least one paid channel
• Experience at a direct-to-consumer business with an annual digital spend above $500K, at which you forecasted and were held accountable for results

Knowledge:

• Google analytics, Google tag manager • Platform executional mechanics for Google, Facebook • Attribution methodologies • Advanced excel skills

Cultural Attributes:

• Driven to constantly improve and grow he business • Highly accountable • Able to dig into analytics to identify root causes • Focused; able to identify the key drivers of growth and to concentrate on moving the critical levers • An excellent communicator; a good listener, an able influencer, and comfortable across a variety of audiences • Resilient and persistent, with a get-it-done attitude • Scrappy and fast-moving, yet with a healthy respect for prioritization and process

Compensation:

• $80K + Bonus
• Health Insurance and Wellness: Employer-paid health plan (Medical, Dental, Vision)
• Brand Perks: Employee discount; Welcome gift card
• Others: Commuter benefits; Fun & friendly company culture

RED LUXURY INC is an equal opportunity employer and values diversity at the company. We are committed to equal employment opportunity and welcome all candidates regardless of race, religion, color, national origin, gender, gender identity or expression, sexual orientation, age, genetics, marital status, veteran status, or disability status.

https://www.linkedin.com/company/red-luxury-official/mycompany/