Head of Marketing

Job responsibilities

• Plan and implement promotional, lead generation campaigns. Measure results.
• Analyze customer insights, market trends, and marketing best practices to build successful strategies and drive qualified traffic.
• Fine-tune positioning, track target audiences, and develop marketing plans with specific objectives across different channels and segments.
• Experiment with a variety of organic and paid acquisition channels like content creation, pay-per-click campaigns, social media, lead generation campaigns, performance analysis.
• Oversee, develop and approve marketing materials.
• Manage monthly marketing reports and budget reports.
• Build and manage email marketing campaigns.
• Management of internal team members, search and management external contractors.

Requirements

• 4+ years’ experience in digital marketing.
• Proven experience in the development and implementation of marketing plans and campaigns (Google, Linkedin).
• Solid knowledge of Hubspot.
• Fluent English.
• Numerically literate, comfortable working with numbers, making sense of metrics, and processing figures with spreadsheets.
• Solid knowledge of website analytics tools (e.g., Google Analytics, Mixpanel Amplitude, etc.).
• Budget-management skills and proficiency.
• Solid understanding of traditional and emerging marketing channels.
• Strong project management and decision-making skills.

Nice to have

• Background in software development marketing.
• Knowledge of marketing product metrics and tools.
• Bachelor’s degree in marketing, business, or related field.
• Established press and media contacts and PR experience.
• Experience in ABM.

What we offer

• Competitive salary + bonuses.
• Professional growth.

Why working at Diffco?

• Great experience and opportunity
• You will work on the fast-forward projects in Silicon Valley utilizing latest technologies, methodologies, frameworks and approaches with the ability and time to learn and develop professionally.
• Professional and harmonious team of friends
• Our team is a second family, so you would enjoy spending the day working on nice projects with kind people with broad interests.
• A vast field for growth
• Learn continuously, expand your skills and demonstrate your professional level and ability to take more responsibility to grow.
• Great company culture
• We care about you and are interested in your personal professional goals, motivation and we build a perfect work/life balance.