Market Research Analyst

The Market Research Analyst will join fast-growing Influencer Marketing startup and play a key role in identifying new sales opportunities, markets, and clients. The analyst will be responsible for conducting market research to uncover growth opportunities and drive the company's sales and revenue objectives.

Key Responsibilities:

• Market Analysis: Conduct in-depth market research to identify new sales opportunities, markets, and clients.
• Sales Lead Generation: Research and identify potential customers and sales leads to support the company's sales and revenue objectives.
• New Market Identification: Research and identify new and untapped markets for the company to expand into.
• Competitor Analysis: Analyze the competitive landscape and identify areas for differentiation and growth opportunities.
• Consumer Insights: Gather consumer insights through various research methods such as mining, scraping, analysis, focus groups, and secondary research to inform sales and marketing strategies.
• Data Management: Manage and analyze large amounts of data to support market research initiatives and provide insights to inform business decisions. Reporting: Prepare detailed reports and presentations to communicate research findings and recommendations to the company leadership.
  • Account Profiling: Identify potential accounts relevant to products and gather information such as industry, revenue, financial details, subsidiaries, location, and region.
• Contact Profiling: Locate relevant business decision-makers and gather information such as contact details, title, profile information, location, company name, interests, and background.
• Marketing Database Maintenance: Maintain data accuracy by regularly cleaning large volumes of structured and unstructured marketing data and populating missing fields through secondary research and data mining techniques.
• Benchmarking Reports: Prepare benchmarking reports for prospects, including peer comparison and other data analysis, as needed.
• CRM Tool Handling: Have a thorough understanding of CRM tools and be able to handle them end-to-end. Ensure the quality of data collected and prepare reports to ensure accuracy.
• Lead Management and Creation Support: Manage marketing leads across all channels and ensure they are correctly routed to the right individuals.