Digital Marketing Executive

About Vahak:

Founded by Karan Shaha and Vikas Chandrawat in 2019, Vahak is a free-to-use, open marketplace for shippers and transport SMEs to discover and connect with truckers. Lorry owners can find intercity and intracity loads from all over India and connect with other businesses to find trusted transporters and best deals in the Indian logistics services market. With the Vahak app (India’s largest transport community), users can book loads and lorries from a live transport marketplace with over 1.5 million + transporters and Lorry owners in over 10,000+ locations for daily transport requirements. We’re going after a ~$100+ billion annual market size, and we’re just getting started.

Vahak has raised a capital of $14 Million in a “Series A” round from Nexus Venture Partners, Fundamental, iSeed Ventures, Leo Capital, RTP Global, & Titan Capital. Since March 2020, Vahak has raised $20.3 million.

*JD for Digital Marketing Executive: *

We're looking for someone who thrives in the very early stages of a company and is self motivated, multi-tasker, and a demonstrated team-player. Also, get the best learning experience working directly with the founding team. Candidates will be directly reporting to the Growth & Marketing Head.

*Roles and Responsibilities: *

• Plan monthly/quarterly performance marketing strategy to drive growth
• Driving activations and repeat transactions from users
• Using Engagement & Analytics platforms for journey building & segmentation of users for targeted campaigns
• Re-engaging with users to increase their time spent on the site or app
• Evaluate and optimize the end-to-end Sales Funnel
• Plan digital channels mix visitor traffic, conversion rates, ROAS etc.
• Proactively recommend creative ideas & drive the optimum strategy for new user acquisition
• Optimize allocation of budget & drive continuous improvements in key metrics
• Execute and manage all paid media campaigns directly and in alignment with internal and external stakeholders
• Regularly measure, review & report all campaigns
• Regularly follow market trends & implement the latest marketing tools & strategies
• Capturing & reporting of key metrics through Google, Clevertap & branch analytics, high degree of familiarity with the tools
• Insights from the analytics to be implemented into successive performance campaigns & larger website/app strategy
• Reviews & reporting with other teams & internal stakeholders

*Requirements: *

• 3+ years of experience in Digital Marketing (working in a Tech Logistics/Transport would be an added advantage.)
• Strong understanding of the User Funnel for acquisition & retention.
• Prior experience using Engagement, MMP & Analytics tools is a must (such as Branch, Appsflyer, Mixpanel, Clevertap, Moengage, Netcore, Exotel, Webengage etc)
• Strong understanding of Remarketing campaigns.
• A strong grasp of web analytics, A/B testing, and metrics-driven marketing. ∙ Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere.
• Highly proficient in Excel, Database query.