Performance Marketing Specialist

Develop and oversee the overall performance marketing strategy

Create and manage Google Ad campaigns. (SEM)

Create and manage Facebook Ads and Instagram Ads. (Social media advertising)

Ensure top organic search ranking positions (SEO)

Regularly review and optimize all advertising campaigns for positive ROAS

Manage paid third-party websites and media partners

Develop and oversee email marketing and marketing automation strategy

Set up, manage, and optimize email marketing campaigns (EDM newsletters, drip campaigns, loyalty campaigns, etc.)

Manage Google Analytics to track and measure all marketing campaigns

Regularly review multi-channel analytics reports (Search, Social, Ads, Email, Website, Blog) and recommend optimization action plans to sales and marketing teams

Conduct regular conversion rate optimization audits and execute A/B tests, and user testing/feedback to improve conversion rates across the brands' digital channels and assets