Marketing Director - Full Time

IntelliShop is seeking an experienced, exceptional Marketing Director to plan, develop, implement, and grow the delivery of a fully integrated digital marketing strategy aligned with company objectives for our business.
As IntelliShop’s Marketing Director, you are a curious, make no-assumptions, inquiring mind. You are our curator of market content and you’re both creative and analytical. You’re amazing at connecting the dots and your focus and leadership are key as you approach each day with energy, purpose, and passion. You’re sharp, dynamic, and you really know our customers. More important, you translate that ability to the team, enabling us to share IntelliShop’s values and generate revenue. You love to collaborate, you’re super-accountable, you energize the team, and you “get” IntelliShop, our core values, and the extraordinary customer experience we deliver.

So when you’re on board, you’ll roll up your sleeves, lead our marketing team, and manage all marketing activities:

Marketing Strategy/Execution
Once on board, you will hire one fte and 1-2 freelancers to achieve these objectives:
• Develop the marketing strategy for current and future services
• Work jointly with our Teams to meet company goals and objectives by:
o Establishing the lead nurturing strategy, consistent messaging, prospect outreach and measuring results.
o Generating high-quality leads and meeting or exceeding lead goals.
o Continually increasing our inbound leads.
• Manage all aspects of Zoho website management including inbound marketing workflows, content, and initiatives.
• Learn the Google Ads platform, and use it as one tactic in generating leads
• Responsible for comprehensive and wide range of digital marketing materials including copy, design, proof/edit, and publish.
• Plan, implement, and measure success of all promotional campaigns.
• Coordinate marketing campaigns with sales activities.
• Collect and analyze data of all marketing activities, including ROI. Report on results. Look beyond data to see trends and patterns.
• Write/edit copy for emails, blogs and other marketing content as needed.

Brand Management
• Strengthen and grow IntelliShop’s reputation through:
o Monitoring and enhancement of company website
o Creating and sharing content that is helpful and interesting to our customers & prospects using appropriate channels.
o Engaging and interacting with customers & prospects through appropriate social media channels.

Internal Company Marketing
• Support all internal company initiatives with presentation design, materials, event planning, social media:
• Company meetings, recruitment, business community involvement.
• Maintain effective internal communications to inspire and include all employees located throughout the U.S.

**** Leadership and Fiscal Responsibility****
• Creation, oversight, and responsibility for marketing budget.
• Lead, manage, and hold the marketing team accountable.
• Conduct weekly marketing team member and departmental meetings in alignment with our foundational operating tools (training provided).
• Conduct annual team member reviews.
• Work closely with the VP of Sales and other leadership members to harmoniously achieve departmental and company goals.

Personal Requirements
• Bachelor’s degree in Marketing or related field
• 5 – 10 years’ experience with a proven track record
• Love and passion for all things marketing
• Inbound marketing-savvy
• Authentically live our Core Values: Serve the Client Above All Else; Commitment; Respect; Integrity; Positivity; Teamwork
• Experienced manager of people and process
• Proven ability to thrive in a fast-paced environment while managing multiple projects and meeting deadlines.
• Must have excellent interpersonal, verbal, and written communication skills.
• Ability to write/edit copy as needed.
• Exceptional grammar, professionalism, attention to detail, and organizational skills.
• Willingness to learn, propose, and implement the latest industry trends that are in alignment with company goals.
• Confidently orchestrate the production of high-value content including articles, blogs, videos, social media, etc. with the marketing team.

Benefits Of Working With Us
• Flexible office/work-from-home schedule
• Amazing workplace culture
• Competitive salary and Bonus
• Medical, Prescription Drug, Dental and Vision Benefits
• Company paid Life Insurance
• Company-matched 401K Plan
• Paid Time Off Program
• Additional Days Off

IntelliShop is an Equal Opportunity Employer