Marketing Manager

Opportunity
Join a rapidly growing scale-up that is defining an entirely new technology
category to improve, engage and inspire the 48 million General Managers
worldwide... starting with Retail.
Help drive US-wide awareness, understanding and intent in this new space
amongst world leading enterprise retailers, through test-centric and multi-
channel demand gen campaigns.
Take the lead from strategy to execution, while working closely with our Product,
Customer and Sales teams to ensure tight alignment in this fast-moving
company.
Salary: $60-80k
Equity included as a multiple of salary

What is Quorso?

Quorso is a leading software platform for enterprise retail operations and a rapidly
growing (>5x) scale-up.
District and Store Managers deliver 90% of retail sales but are drowning in data
and tasks as retail goes omnichannel.

Quorso simplifies their daily work by translating all their data and tasks into
personal next-best actions - then guiding them to take effective action,
measuring the impact and celebrating success.

25,000 stores across North America and Europe, (including 3 of the top 20
retailers in the world), are using Quorso to improve performance and motivate
colleagues.

Quorso was voted a ‘Technology Game-Changer’ at the World Retail Awards and
‘Top Global Startup Powering Retail Innovation’ by Retail Week.

Find out more at: https://www.quorso.com

Quorso Marketing

Quorso has a strong brand identity and a lean but feisty marketing team with
two core objectives:

1) Build out the new tech category Quorso has defined. Quorso takes a
radically new approach to management. We need to articulate the pain
being faced by Store Leaders, explain the solution Quorso offers and
demonstrate our deep understanding of the retail landscape in order to
define, formalize and grow and this entirely new category.

2) Shorten the sales cycle with smart, aggressive and data-driven
demand generation tactics. Enterprise sales is a lengthy process, but
intelligent and constant marketing efforts across digital and non-digital
channels keep Quorso front-of-mind and turn awareness into purchase
intent.

Role responsibilities

AWARENESS: build pipeline by -

o Building and executing paid media campaigns across Google
Adwords, Google Display, Social (YouTube, LinkedIn), etc.
o Promoting and executing events, webinars, podcasts, etc.

CONVERSION: nurture intent and conversion by -

o Working with Content lead to produce ongoing calendar of thought-
leadership and product content
o Distributing content across owned channels:
Wordpress – website blog
Hubspot – eCRM and social (LinkedIn and Twitter)

COMMUNITY BUILDING: activate advocacy by -

o Working with current customers to produce case studies,
testimonial videos, etc.

REPORTING & TESTING: optimize spend and media mix ROI by -

o Producing reports on paid campaigns and owned channel content to
refine themes, channels and targeting over time

Role requirements

o 3+ years of integrated marketing experience (ideally in tech)
o Experience with B2B marketing vs solely B2C (retail knowledge a bonus)
o Experience with paid advertising platforms (AdWords, LinkedIn, YouTube)
o Familiarity with content distribution platforms (ideally Wordpress and
Hubspot)
o Data and results-driven mindset
o Excellent analytics and reporting skills
o Strong grasp of business language and ability to communicate business
concepts clearly and concisely without using jargon
o Mid-level creative capabilities to produce digital content for website, email
and social (leveraging existing brand guidelines and assets)
o Precise attention to detail and executional follow-through in a fast-paced
environment
o Exceptional organizational skills and ability to project manage multiple
objectives at once
o Strong interpersonal skills, a high degree of initiative and ability to work
with and align cross-functional teams
o BSc/BA required
o EST or CST location required
o Remote position, although we have satellite offices in NYC, Atlanta and Nashville