Demand Generation Lead

*Join a rapidly growing scale-up that is defining an entirely new technology
category to improve, engage and inspire the 48 million General Managers
worldwide... starting with Retail.

Help drive US-wide awareness, understanding and intent in this new space
amongst world leading enterprise retailers, through test-centric and multi-
channel demand gen campaigns.

Take the lead from strategy to execution, while working closely with our Product,
Customer and Sales teams to ensure tight alignment in this fast-moving
company.**

What is Quorso?
Quorso is a leading software platform for enterprise retail operations and a rapidly
growing scale-up.
District and Store Managers deliver 90% of retail sales but are drowning in data
and tasks as retail goes omnichannel.

Quorso simplifies their daily work by translating all their data and tasks into
personal next-best actions - then guiding them to take effective action,
measuring the impact and celebrating success.

25,000 stores across North America and Europe, (including 3 of the top 20
retailers in the world), are using Quorso to improve performance and motivate
colleagues.

Quorso was voted a ‘Technology Game-Changer’ at the World Retail Awards and
‘Top Global Startup Powering Retail Innovation’ by Retail Week.

Find out more at: https://www.quorso.com

Quorso Marketing
Quorso has a strong brand identity and a lean but feisty marketing team with
two core objectives:

1) Build out the new tech category Quorso has defined. Quorso takes a
radically new approach to management. We need to articulate the pain
being faced by Store Leaders, explain the solution Quorso offers and
demonstrate our deep understanding of the retail landscape in order to
define, formalize and grow and this entirely new category.

2) Shorten the sales cycle with smart, aggressive and data-driven
demand generation tactics. Enterprise sales is a lengthy process, but
intelligent and constant marketing efforts across digital and non-digital
channels keep Quorso front-of-mind and turn awareness into purchase

AWARENESS: build pipeline by -
o Planning, managing and refining digital paid media spend and
campaigns across Google Adwords, Google Display, Social
(YouTube, LinkedIn), etc.
o Defining strategy and focus for events, webinars, podcasts, etc.
o Building partner relationships with retail influencers and thought-
leaders

CONVERSION: nurture intent and conversion by -
o Building and refining demand generation programs, using data-
driven targeting, engagement scoring and logic flows
o Working with Content lead to produce and distribute thought-
leadership and product content across owned channels (website,
email, social)
o Working closely with Sales to strengthen understanding of our
personas and buyer journey and expedite lead conversion over
time

COMMUNITY BUILDING: activate our core audience by -
o Leveraging dedicated content, targeted distribution and specific
events to build a community of retail operators united around the
need to rethink retail operations

REPORTING TESTING: optimize spend and media mix ROI by -
o Owning pipeline and target reporting, campaign analysis, audience
segmentation and lead scoring