National Director of Marketing

National Director of Marketing

Location: Lexington or Newton MA; flexibility to be partially remote within the Greater Boston area
Company Overview

Empow Studios has won more awards for excellence, and offers more programs, in more locations, than any other STEM education provider in Massachusetts. We educate children ages 7-15 in coding, engineering, and digital arts through summer camps, after-school classes, classes offered via school partnerships, and licensing of our SaaS learning technology and curriculum. We are proud to have partnered with nationally recognized schools such as Milton Academy and MIT, Title 1 schools and foundations, and international educational institutions. Our executive leadership team was built for rapid expansion of this successful model: our new owner and CEO brings expertise in education, online learning software, and scaling both for profit and nonprofit organizations including several successful venture capital-backed companies. Our Regional Director, CTO and part-time VP of Marketing all have held senior leadership roles at nationally recognized education or technology companies.

What You’ll Be Doing

As Director of Marketing, you will join our executive team and use your leadership and consumer marketing experience to define and execute our national marketing strategy and support our regional offices to achieve revenue goals. The ideal candidate will have successfully conducted multifaceted consumer campaigns to drive awareness, interest, engagement, and e-commerce sales; used consumer market and competitive insights to determine key elements of product design; implemented content-rich B2B lead generation efforts; and partnered with internal or external clients to help them achieve their marketing and revenue goals. This is an ideal opportunity for a highly motivated professional seeking to use their marketing expertise to grow a leading regional edtech company though a period of rapid expansion and make a meaningful difference in the lives of thousands of young people.

Duties and Responsibilities

Lead the national marketing team to develop and implement company-wide marketing strategy

• Report directly to the CEO and serve as member of the executive team
• Conduct market research with customers, partners, and with regional leaders
• Develop marketing and brand strategy including goals, initiatives, KPIs, and budget
• Implement national components of strategy including brand and brand guidelines, national partnerships and public relations, website, analytics, and IT infrastructure
  
• Influence other customer touchpoints including products, programs, pricing, center design, center locations, and geographic expansion
  
• Manage a small team of staff, agencies, and contractors to achieve goals on budget

*Partner with regional leaders and staff so they achieve their revenue goals *

• Develop marketing assets designed to be customized to meet local needs: website, campaigns, public relations, email, direct mail, online advertising, social media, sales support materials, print brochures, signage, marketing automation, and CRM tools
• Collaborate with regional leaders and marketing staff to create regional marketing and sales plans and customize national tools to support local needs while maintaining consistent brand usage
  
• Monitor regional marketing and sales KPIs; foster cross-region sharing of best practices; provide support to ensure each regional office achieves its marketing goals

Characteristics of an Ideal Candidate

• At least ten years of work experience developing integrated marketing campaigns with outstanding success driving consumer brand awareness, website traffic, inquiries, leads, and sales
• Demonstrated ability to work in support of internal or external clients (ideally regional sales or P&L centers) to support them to achieve their marketing and sales goals
• Deep functional capabilities in digital marketing, SEO, social media, online advertising, websites for leads and sales, email marketing, data analytics, and technology systems to support marketing and sales (e.g., CRM, CMS, marketing automation)
• Experience building a marketing team, marketing premium products to education-centric families, and supporting geographic expansion are valuable pluses
• Passion for education, youth, and/or STEM as evidenced by career or volunteer experiences; experience with education, online learning, and/or youth-facing consumer products is a valuable plus
• Track record of outstanding results and rapid career progression
• Able to persuade internal and external audiences; outstanding written and oral communication skills
• Comfort in and excitement around working in an entrepreneurial setting experiencing rapid growth; comfortable experimenting, taking initiative, measuring, and rapidly failing and learning, all in a highly supportive learning environment
  
• BA/BS degree required

Salary and Benefits

The salary for this position is competitive and commensurate with experience. Benefits and perks include:

• Paid Time Off. Receive generous paid vacation and holiday benefits that increase as you advance.
• 401K + Match. 401K plan with 4% Safe Harbor employer match after one year of employment.
• Short Term Disability Benefit. Injured and unable to come to work? We've got you covered!
• Healthcare. Healthcare plans for you and your family that include medical, dental and vision!
• Commuter Benefits. Allocate pre-tax funds towards your commute to save up to 40% per year in transportation expenses.
• Continuing Education. Receive a personal budget for events, conferences, and online education
  

To Apply

Please send us a resume and thoughtful cover letter, outlining how your skills and experience approach, meet, or exceed characteristics of an ideal candidate and stating how you heard about this opportunity. Please address materials to [email protected] with your resume and cover letter attached as a single PDF file and with the email subject line: “National Director of Marketing - Your Name.”

Empow Studios is an equal opportunity employer that values diversity of all kinds and encourages candidates from all backgrounds to apply for this exciting new opportunity. Empow Studios is an E-verify Employer.