Senior Manager - Digital Marketing - Ecommerce Growth Agency for Fashion World

*Company Description *

We are a team of growth hackers who use tech marketing and creative sales techniques to help grow the fashion business by growing sales from their digital channels. We are different because we align our success with the Brand’s success by taking a sales incentive from the money we earn for them.
Currently, we are managing the complete e-commerce business for 60+ Indian fashion brands including Website Development, Performance Marketing, Online Sales and Support, Website Maintenance, and Overall Business Strategy.

We are currently a team of 60+ young professionals, we are experiencing high growth and we are looking to scale each of our departments. For More details check out - www.growify.in

Role : Senior Manager - Digital Marketing

Location: Delhi, India (South Delhi)

*Report to: *Founders

Job brief:

We are looking for a Growth Hacker who could lead our enthusiastic and awesome Digital Marketing team. Person will be responsible for the paid marketing performance, including reviewing budgets, implementing the marketing strategy, and overseeing and supporting the marketing team members. Person who could improve the ROI for Growify clients, simultaneously building a strong scalable system and team.

Job description:

• Business and Goal Planning

• Person will be responsible for improving our client’s ROI through all the digital marketing strategies

• Build, Plan, Measure, and Improve Digital Marketing road for each client to achieve the overall sales and engagement goals.

• Research and create a roadmap for the next 3 to 6 months for each brand.

• Create a detailed plan which can be used to execute marketing campaigns across WhatsApp, Social Media Advertising, Email Marketing, Pinterest, and Push Notifications

• Assign the relevant design work for at least two weeks to the design team with clear directions and maybe inspiration.

• Stay up-to-date with digital marketing trends and potential new channels and strategies to keep us ahead, including updates to social media marketing, attribution, and programmatic media buying

• Monitor market intelligence and keep track on competitor movement and market situation

• Hands-on experience in handling marketing budgets and forecasting/reporting results

• Measure the result and tweak the ads while training the people to achieve these optimizations themselves.

• Examine correlations between prospecting activities, revenue, and budget

• Measure and optimize our paid marketing using vendor-specific dashboards, Google Analytics, and HubSpot landing page sources reports

• Stay connected with the sales team to ensure that the knowledge from them is being used for optimizations and improvement. While keeping a close check on the overall sales for each brand and ensuring that we stay on the targeted sales.

• In-depth knowledge of the various paid marketing channels and technologies, including paid search, retargeting, social network advertising (Facebook, Twitter, LinkedIn, Pinterest, and more), and content distribution, placement networks, native platforms.

• Client Communication

• Stay in touch with the client to understand their company’s next steps such as collection launches, sales, inventory status, and events.

• Provide a weekly report (autogenerated) with a basic pointer of learns, results, and next steps for the marketing department.

• Provide a monthly report with detailed information with key metrics, overall learning,s, and the next steps.

• Building and Training the Team:

• Take the time to post, shortlist, and recruit interns for your department.

• Do their onboarding which includes tool training and task explanation.

• Mentor them and guide them to do the work that you do so you can build capacity and can manage and build many more clients.

• Brand Reporting

• Provide a weekly report (autogenerated) with a basic pointer of learn, results, and next steps for the marketing department.

• Provide a monthly report with detailed information with key metrics, overall learning,s, and the next steps.

*Job Requirement: *

• 7+ experience in similar role

• Masters’s degree in marketing or business

• Certification in Google Ads, Facebook and other relevant stream

• Up-to-date on the latest trends and technologies in digital marketing

• Great problem solving skills

• Proficient in photo and video editing software such as Adobe

• In-depth knowledge of various social media platforms, best practices, and website analytics.

• Highly creative with excellent analytical abilities.

• Outstanding communication and interpersonal skills.

• Experience working with analytical and project management tools

• Leadership and people management skill

Why join us:

1. Grow in fast-paced environments.

2. Work with an entrepreneurial mindset with a focus on overall business growth

3. A friendly, supportive, professional, and achievement-oriented management team.

4. An opportunity to learn new things every day and work on the latest technologies and tools to achieve automation and growth.

Contact Us

Please share your resume with a cover letter at [email protected]

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