Digital Marketing Specialist

Six-Word Memoirs franchise, a bestselling book series and popular lesson plan taught by teachers across the world, and we have recently launched Six In Schools, an initiative to empower any classroom to create their own Six-Word Memoir Classroom Book and build classroom budgets or donate to a schools in need. We are seeking a Digital Marketing Specialist to be part of our growing team as we rapidly expand the program.

The ideal candidate will possess a balance of creativity, a high-level of attention to detail, project management expertise, exceptional collaboration skills, and a true love of the education space. You ideally have a background in education or an interest in learning the best practices and paths to guide teachers through the Classroom Book process. You will be working closely with teachers (mostly), school principals and even parents.

Primary Responsibilities:

• Collaborate with other team members to set and implement social media and communication campaigns to align with marketing strategies.
• Create and curate engaging text, image, and video content for social media accounts and email campaigns.
• Monitor and report on feedback and online reviews, then utilize testimonials in marketing initiatives where applicable.
• Coordinate with all team members to ensure brand consistency.
• Stay up-to-date with digital technology trends.

Qualifications & Skills:

Required:

• Experience owning end-to-end execution of campaigns: ideating, building, monitoring, optimizing, and measuring campaigns.
• Proficient in email marketing automation and understand fundamentals and implementation of SEM/Paid Search, SEO, and ABM.
• Experience with designing email templates and editing html templates.
• Experience analyzing A/B test results, translating findings into stories, actionable insights and recommendations.
• Proven track record of cultivating or growing a brand’s audience through content, social media, or fostering other communities.
• Strong understanding of the wider user journey, taking in digital and offline touchpoints.
• A highly motivated individual who thrives in ambiguity and has a problem-solving mentality.
• Genuine curiosity and a strong desire to continuously learn and grow.
• Self-directed, but also great at collaborating across disciplines and teams.
• An efficient, goal-oriented individual with a growth mindset.
• An individual who strives to continuously and rapidly improve their craft.

Nice to Have:

• A background in education K-12.
• Experience with Web Content Management Systems, HTML/CSS, and/or Adobe Creative Cloud.
• Location preference: Eastern or Central Time zone preferred.

*COVID-19 considerations: *

Author Solutions has recently acquired the Six-Word Memoirs franchise: Due to COVID-19, all employees are currently working remotely in accordance with our safety protocols. This position does have the opportunity to be a permanent remote position. Author Solutions is registered to employ individuals in many, but not all states. If you are not located in or able to work from a state where Author Solutions is registered, you will not be considered for employment. Please contact the job recruiter to learn more about where we are registered. It is the policy of Author Solutions LLC to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, Author Solutions LLC will provide reasonable accommodations for qualified individuals with disabilities.