SEO Specialist for Established Podcast Content Company

Do you live and breath SEO, online content and analytics? Are you fired up about audience growth and digital marketing? If so, we need you to help grow our traffic and our audience through great SEO and technical work.

**Closing date: As soon as we find the right person! So, apply asap.

Your job is to figure out what content we need to produce, and how to get it in front of as many eyeballs as we can. That means the start of the process, such as keyword research, competitor research and onpage optimisation. But it also means the other end, such as optimising our existing content, relationship building, links and attribution tracking.

At the end of the day, your goal is to attract more website visitors, more podcast listeners and more YouTube viewers, which leads to more SAAS members for Alitu.com, and customers for our catalog of online courses.

This role requires extensive SEO and technical marketing experience, a passion for marketing stats and experiments, and, hopefully, some experience in helping to grow the userbase of an online product, SAAS or otherwise.

You'll work alongside an experienced content and growth team, and bring your experience to start new projects, and add to what we're already doing.

What do We Do?

Our core area of work is podcasting: helping others launch and grow an amazing, world-changing show. We publish a range of free resources on a regular basis at thePodcastHost.com, and we direct anyone who needs more help to our coaching and web app products.

Here's how our company works, and you'll contribute to growing all 3:

• Supporting a close community of all-in media creators within our paid course library: The Podcast Host Academy. The community contains courses, resources and live-taught events to help anyone learn how to run a better show.
• Running a Software as a Service (SAAS) web application, Alitu, which is a tool to help people create a podcast. SAAS growth & marketing is a really interesting and growing area, and you'll help us create our strategy around that.
• Affiliate and Sponsorship related to our free content. This means researching customer problems and needs, and creating content that really helps them. This is then monetised through product recommendations, sponsorship and other methods.

Read more about our values and how we work here.

Who are we Looking For?

We're looking for someone with at least 3 years of paid SEO experience, at a minimum. That means working for a company in this role, or being paid by clients to do the work. Or, it could mean growing your own set of websites to significant levels, and earning a living from that. In short, you need to have multi-year, proven experience in helping to create optimised, targetted content and growing traffic to significant levels.

You'll be able to manage your own work, keep up with current trends and use them to improve our own SEO strategies and campaigns. You be in a position to learn from our Content Manager, our Head of Growth, and our CEO, who has an extensive marketing, growth and success background, but we're expecting you to take hold of our traffic growth, and lead it.

In a perfect world, you'll have worked in a company that sells digital products, whether information, SAAS or services, or you'll be in the affiliate marketing world. But, we're willing to consider other backgrounds, if you can show a passion for growing traffic online.

Also, bonus points if you're a big podcast listener (or even creator!), and know the industry well. But, as long as you read a lot of blogs, or are a connoisseur of YouTube, then that's a start. You need to live and breathe digital media, in at least one form.

Core Skills

• SEO: we're looking for someone with at least 3 years of professional SEO experience.
• Technical Marketing & Attribution tracking – using analytics to evaluate campaigns and formulate new ones, technical SEO audits, a/b testing and analysis, funnel setup and tracking, google tag manager, etc.
• Project management, logistics and detail: You'll be managing the SEO strategy and helping to direct content creation, as well as quite a few other things.
• Bonus Points
• Podcasting experience: having run a podcast
• Personal audience growth: having grown your own website online
• Paid advertising: Google or social PPC
• Affiliate marketing: earning from content as an affiliate OR running an affiliate programme
• Experience in technical optimisation, tinkering with WordPress code, 301 redirects, etc.
• Conversion rate optimisation experience

Other Requirements

• Be a good writer, and online communicator
• Native English speaker, or at a fluent speaking level
• You have a dedicated working space (eg. home office, not working at cafes!) or you can work at our office in Edinburgh

Mindset Fit

Your mindset is really important to us, too. Values, culture, whatever you call it, it's how you think. Now, this doesn't mean everyone having the same thoughts, beliefs or background. Quite the opposite – we're passionate about bringing in diverse ideas and opinions, from all backgrounds. But your mindset is more about how you approach things like work and communication. Learn more about how we think on our main recruitment page, and check you'd enjoy working here

Read about our Culture and Values

How it Works

• Salary – £22,000 > £32,000 depending on experience.
• Hours – Flexible - Full time or part time (20 to 40 hours)
• Schedule – Flexible working hours
• Location – Edinburgh. Hybrid working, if desired, mixing home work with office.
• Benefits – The usual basics, and growing as we do: holiday pay (4 weeks per year), pensions, staff parties, etc. We're still small, so we can't quite compete with huge open offices and tonnes of freebies, but we make up for that in flexibility, work balance, a close-knit team, and your ability to really make a difference in an early stage, growing company with a loyal fanbase.
• Development – We'll pay for courses, equipment, and conference attendance to help your development.

How to Apply

Please fill in the application form on our recruitment site, here:
https://podcast.talentlyft.com/jobs/seo-specialist-for-established-content-company-nVH

If you have any questions, please do get in touch here on the angel platform, and we'll get back to you asap.