Sr. Product Marketing Manager

Wobb is an influencer marketing platform. The key that sets us different is brand and influencer satisfaction. It helps brands to market its product to the right audience using influencers as a channel. Our customers are primarily SaaS B2B. But, over time, we plan to expand in other business domains as well. We have an influencer network of 18000+ influencers and creators, who are growing faster than ever. Diversified across industries and platforms, we work extensively with both micro and macro-influencers. Our forte lies in bringing the best-suited influencers and brands together using data-driven metrics to create highly engaging, creative, and quality content for the desired audience.

Job Description:

Analyzing marketing strategies to identify new opportunities.
Developing consumer-based marketing and branding strategies.
Liaising with management, marketing, sales, and production teams.
Developing and launching new product lines and identifying new customers.
Establishing targeted customer and industry partnership networks.
Monitoring key marketing metrics and developing market segmentation models.
Integrating user-experience feedback in product updates and innovation.
Performing competitor analysis toward an increased market share.
Developing consumer-oriented marketing products and branding strategies.
Incorporating emerging solutions and technological advancements in new products.