Performance Marketer

Wobb is an influencer marketing platform. The key that sets us different is brand and influencer satisfaction. It helps brands to market its product to the right audience using influencers as a channel. Our customers are primarily SaaS B2B. But, over time, we plan to expand in other business domains as well. We have an influencer network of 18000+ influencers and creators, who are growing faster than ever. Diversified across industries and platforms, we work extensively with both micro and macro-influencers. Our forte lies in bringing the best-suited influencers and brands together using data-driven metrics to create highly engaging, creative, and quality content for the desired audience.

Job Description:

Running and managing paid campaigns across platforms & networks by testing keyword performance and extensive research
Test different value propositions and communications across channels to identify the sweet spot for introducing our products to the target group
Ensure campaigns are optimized to deliver best ROI
Working with the Creative & Community teams to plan and deploy performance marketing campaigns
Engaging with third party partners like Google, Facebook, etc. to bring in best in class performance solutions
Engaging with multiple internal partners as required for improving the efficiency, tracking, attribution and optimization strategies deployed
Generate leads, improve our data sets, target better audiences to drive the growth funnel
Needs to own all performance platform delivery and proactively identify and suggest next steps
Explore & identify integration solutions with team to improve performance capabilities
Needs to have a strong analytical data driven mindset. Responsibilities will frequently include analyzing overall data to identify trends and diagnose issues relevant to performance marketing