Email Marketing Specialist

We are looking for an Email Marketing Specialist who will be responsible for driving traction by running different Email campaigns like; Drip campaigns, Email campaigns and additionally Push channel campaigns, etc. and must have in-depth knowledge of email campaign management, marketing automation, sequencing/drip emails, channel metrics, and analytics.

Responsibilities:

Own the execution of email marketing campaigns from beginning to end –from daily design/development to audience building, scheduling, testing, and reporting.
Assist in the execution/updates for the triggered email program; make recommendations for additional triggers and customer journeys.
Create end to end flow for drip campaigns.
Grow email subscriber list organically.
Drive leads from Email channel that convert.
Maintain a healthy database, clean and always updated.
Measure results and optimize the marketing process.
Work with sales for lead feedback and improve targeting
Requirements:

4+ years of experience optimizing email marketing and re-engagement campaigns, including A/B testing, audience segmentation, and trigger logic.
Strong analytical skills with the ability to understand and interpret numerous key performance indicators (Knowledge of tools such as Google Analytics, Mixpanel, and Domo preferred).
Experience in having worked on Email Automation tools like Hubspot, Marketo, Mailchimp, Zoho Campaigns, etc…
Knowledge of running Email Nurture campaigns, lead scoring in CRM
Moderate HTML coding ability related to email programming and template building.
Familiarity with connected content calls, APIs and SDKs.
Experience managing SMS and push notifications preferred.