Search Marketing Manager

We are looking for a Manager - Search Marketing to join our Marketing team in Bhubaneswar. He/She will be responsible for managing and optimizing SEO of our sites, running paid ad campaigns via Google AdWords / PPC basis and looking after overall Analytics of the website. He/She will lead a small team of SEO specialists and drive our sites / products to the right goal.

He/She may also look at other paid marketing avenues like Native advertising and Ad-buying across media and exchanges to bring in additional traffic.

Responsibilities :
Oversee and Manage SEO of Muvi’s websites, along with a small team of SEO specialists
Conceptualize, create and optimize high value paid campaigns on Google Search, Google Display/Display Network, Youtube, Gmail Targeting, Social Media and other paid Ad-platforms
Build remarketing and look-alike audience
Be hands on with tools like Google Analytics, Google Webmaster, Google Tag Manager etc
Be hands on with 3rd party tools for SEO and Paid Keywords Analysis
Be responsible for competitor analysis and prepare strategy of our paid ads accordingly
Should have the ability to prepare Ad-Copies on his/her own
Optimise ad campaigns while scaling up without impacting the lead quality
Maintain low CPL and high SQL to MQL ratio
Analyse data and find insights to improve campaigns
Regular interaction & insights sharing with Sales team to understand the lead quality and optimise campaigns accordingly
Plan new initiatives & experiments to explore future growth opportunities.
Build processes to streamline Optimization, Campaign Management and Analytics activities
Design and execute a channel growth plan to increase quality leads aggressively
Proactively share and learn best practices that are relevant to the business.
Stay abreast of new tools, trends, and best practices in digital advertising; test and evaluate their efficacy in improving scale or effectiveness

Requirements :
Overall 5 years of experience across SEO and Paid Ads (SEM/PPC/AdWords)
Overall 3 years of experienced in running Search, Display, Youtube, and Social Media ads
Well versed with Google Analytics and Tag Manager
Strong organizational skills and ability to execute multiple tasks.
Ability to think creatively and strategically to identify and resolve issues.
Excellent Written and spoken communication (English)