Public Relations

REMOTE POSITION

ABOUT THE POSITION

Reporting directly to the Sr. Creative Director and Content Marketing. This position will oversee the strategy and ongoing management of all PR/media activities and messaging development. This role will coordinate across various functional groups at Kaiyan to ensure PR alignment and collaboration. With consideration on high-level placements in print, broadcast, online media, award tracking and management, press release writing and pitching, and byline article writing pitching. As well as, other PR-related duties as assigned. This position is ideal for a self starter interested in working at a high-tech startup, who recognizes the opportunity for exposure to a dynamic and productive marketing team.

Responsibilities

• Develop media relations strategy and tactics targeting print, broadcast, and online media.
• Delivery results every week.
• Manage media inquiries and interview requests.
• Create pitches based on product announcements, industry news and trends, and other thought leadership activities.
• Monitor, analyze, and communicate PR results on a quarterly basis.
• Build relationships with key influencers and thought leaders to grow industry awareness and engagement.
• Contribute to corporate blog with ghostwritten posts on PR pitches and campaigns.
• Promote and attend media events and functions; promotes and reports on corporate milestones, reports, product releases and enhancements, and community activities and events.
• Use WorkFront to manage and track all projects.
• Other duties as assigned.

Qualifications

• 2+ years of experience in PR roles of increasing scope and responsibility.
• 1+ years serving as company spokesperson.
• Proven track record designing and executing successful PR programs targeting business and trade press—print, broadcast, and online
• Ability to work and navigate across organizations functions to achieve positive outcomes for all parties involved
• Maintain a keen understanding of industry trends affecting clients and develop pitch strategies and releases based on them
• Possess analytical mindset that measures and reports all digital content activities in business context
• Strong relationship with business and trade press, local and national business and industry media outlets
• Exceptional writing and editing skills
• Outstanding communication skills and interpersonal skills
• BA/MA degree in Journalism, PR, Communications or related discipline
• We are focused on building a diverse and inclusive workforce. If you’re excited about this role, but do not meet 100% of the qualifications listed above, we encourage you to apply.