Chief Marketing Officer

Responsibilities

Long run: Executive board member leading international expansion.

Immediate: You will lead BikeFair’s marketing efforts with one goal: driving measurable growth. You will start alone and will get the chance to gradually build your team. In more detail, you will be the final responsible person for:

• Developing, updating and mainly executing BikeFair’s marketing & communications strategy, plan and budget,
• Delivering growth in online sales using conventional online performance channels,
• Constantly improving CPA and together with our development team also all key conversion rates,
• Creating and executing offline campaigns,
• Improving branding and general awareness about our services,
• Creating new opportunities for growth by exploring alternative channels,
• Keeping track of and analysing key performance data and customer behaviour patterns,
• Creating and overseeing content strategy,
• Building a lively community centred around bicycles,
• Coming up with creative, innovative, and impactful campaign ideas,
• Collecting and processing user feedback.

Why should you consider

• Dynamic, ambitious team with a purpose-driven mindset: you’ll directly and measurably contribute to the world’s sustainable future.
• Ownership of your work in all senses of the word: you will get a share in the company via our stock options plan and will be able to see your specific role in the company’s development.
• Unusual professional freedom and space to implement own ideas and initiatives.
• Competitive starting salary,
• Contribution for professional development and regular team fun activities (we’re open to all ideas on this front, too!).

And, of course, a bike for personal use. 🚲

About you

As per your character, you:

• Have a leader mentality and are able to manage not only yourself, but also build a team and naturally motivate others,
• You are a strategic thinker able to see the bigger picture and proactively navigate towards it,
• You are hands on – you’re comfortable doing operational work on a daily basis, be it customer service, setting up/evaluating performance campaigns or creating content,
• Are analytical and result-oriented,
• You thrive in dynamic environment or even uncertainty, enjoy travelling and are able to work on the go.

Regarding your skills and experience, you:

• Understand marketing needs of an early stage start-up, are able to create strategic marketing plan and take ownership for its entire pipeline and results.
• Have a minimum of 5 years experience in performance marketing or growth hacking and proven track record with demonstrable results,
• Understand social media, digital communication, and deeply understand their connection to business results,
• Have direct experience with setting up, optimizing and reporting on paid campaigns, A/B and multivariate testing, ideally also customer behaviour analysis tools such as Hotjar,
• Understand the principles of SEO and are able to utilize this knowledge in practice,
• Are aware of the current trends in ecommerce and technology in general.
• Setting up behaviour and business metrics tracking, analysing this data and implementing the knowledge to improve customer satisfaction and business performance
• Are fluent in both Dutch and English,
• Have a minimum of bachelor’s degree (master’s degree is a plus),
• Bonus points for design skills in Photoshop or Illustrator (not critically necessary).

As a bike start-up, we also seek:

• ‘MacGyver mindset’ – what can YOU do with only a paperclip?
• Discipline of Captain America – are you able to master your own will?
• Inner motivation of Nikola Tesla – there’s more to life than piling cash. What gets you up from the bed every day?
• Unhealthy affection for bikes – owning three or more bikes is a must!
• Slightly weird sense of humour. The line above is a joke, of course. Well, partly... :)

Other details

Starting date at your earliest convenience.