Campaign Manager Role At Tatvic Analytics

Job Description

• Build digital marketing roadmap & proposals involving DV360 for clients which includes awareness & acquisition campaigns, remarketing campaigns, app installs and video branding, etc.

• Creating different ad tags/ floodlight tags in CM / DV360 for tracking campaign conversions, audience activity and integration of different platforms to import / export audiences and conversions.

• Collaborating with other internal teams to get implementation of tracking mechanism completed

• Perform client account management responsibilities associated with display/ TrueView/ video/ search campaigns by structuring campaigns, IOs, Line Items, ad groups on DV360 / CM / Google Ads platform

• Monitor account daily and monthly with respect to budget caps, campaign pacing, lost bidding, impression share, and other important account metrics to carry out optimization strategies

• Provide support to creative design team with ideas for creative copy and graphical ad templates including VAST, Rich Media, HTML 5, static display creatives

• Communicating with clients / POC to keep the campaign achievements in sync with the predefined goals

• Generating relevant reports at three stages of the campaign - Before, During and After Campaign

• Auditing the advertising account and find gaps in existing structure and targeting

Competencies

Functional Competencies

Planning
Reporting
Optimization
Trafficking