Lead Product Manager (Head of Department)

As a Product Manager, you’ll lead a full existing product line (department) at PrepScholar. Examples of departments you may run include our automated SAT prep product [1], or our tutoring department [2]. Think of this role as being the CEO of that entire department.

You’ll be responsible for all aspects that feed into that product’s P&L including: optimizing marketing, product, sales, and continuing technical improvements. You'll oversee growth of the entire product, including opening up new marketing channels, developing lifetime customer value, expanding our range of product variations, and improving the program itself.

You will determine which ongoing projects have highest returns (ROI), expand those, and propose creative new projects. You will translate these projects into budgets for your product line, and be responsible for implementing the projects. The implementation includes making hires and managing teams, as well as working with engineers, marketing experts and test content creators.

Responsibilities
- Understand a PrepScholar product fully, with a focus on how marketing, product, user experience, and sales impact the department’s profit and loss
- Build and iteratively improve new marketing channels to reach new customers
- Develop effective marketing materials that increase conversions and retention
- Expand and propose projects with high ROI, and wind down projects with low ROI
- Optimize current marketing and new marketing by learning Adwords, content marketing, SEO, and other channels
- Optimize the current product by interfacing with engineers, tutors, and test content creators
- Identify promising new features by interviewing customers, and develop and test high-value improvements to our products

Our ideal candidate has
- Experience being responsible for P&L (e.g. running a department, running a startup or side-project with positive cashflow)
- Understanding of a broad array of marketing channels, including researching whether a channel is appropriate for a product, starting up new channels, and using tracking/metrics to prove positive ROI of a marketing channel
- Experience with SEO, content marketing, and Adwords
- Distinctive problem solving, organizational, and analytical skills with the ability to evolve product strategy based on research, data and industry trends
- Familiarity with the test prep industry and products
- An entrepreneurial spirit with a strong desire to get things done and focus on the big picture

Why Join Us?
-You'll gain incredible experience from taking ownership over the optimization and growth of an existing product
-You'll have a direct financial stake in the success of your product
-We offer competitive salary with perks like a new work machine, free catered daily lunch, drinks/snacks, and tools you need to be productive
-We offer relocation assistance
-You'll be building something meaningful. Education is a linchpin of our country's economy and empowers people to improve their own lives. For many reasons, education suffers throughout the country -- class sizes too large, methods outdated, teachers underpaid. Here's your chance to build a scalable solution that actually has impact