Product Marketing

-2-3 yrs of prior experience in a SAAS product company would be preferred but not mandatory
-You are responsible for creation and execution of end-to-end marketing campaigns to position our products as solutions for our customers and partners worldwide.
-You’ll put together and deliver our technical and business-level messaging,
-Implement our go-to-market strategy, and you craft sales enablement plans for our product offerings.
-You partner with product development and engineering teams through the complete product development cycle to help create our communication strategies for our platform.
-You increase our solutions’ social, digital and events presence and visibility.
-You will also closely work with our marketing and business development team to craft and review marketing content and run dedicated marketing campaigns.
-You take care of the creative development and publication of a wide range of product related marketing material from writing blog posts, thought leadership pieces, case studies, conducting webinars to conveying our products specs to our customers and partners.
-You support our sales efforts by developing enabling collateral for all stages of the sales cycle, like slide decks, white papers, videos etc.
-Be responsible for our brand management and identity: you communicate and successfully position our efforts in the CRM/Loyalty ecosystem. You also contribute towards building a strong Loyalytics brand with deep reach into our global open source community.
-You track, analyze and report out marketing KPIs to the larger team to assess our performance and discuss future strategies