Lifecycle Marketing Manager

Sendbird is looking for a solution-oriented, creative, and data-driven lifecycle marketer who will strategize and execute the way we connect with customers to drive engagement across multiple phases of the user journey, inclusive of lead nurture paths, in-product retention, conversion of free trial-to-paid users, and ongoing engagement via traditional marketing channels like email and on/offline events.

What you’ll be do

• Build and execute the lifecycle marketing strategy to increase leads to MQLS, increase free trial-to-paid users, and increase customer engagement.

• Develop a comprehensive communication matrix across:

  • User personas
  • Pre- and post-sale lifecycle stages
  • Evergreen or campaign-driven
  • Product interest

• Build automations, ie. data triggers, so that contextual communication is sent to the right person in a timely manner

• Write and optimize conversion rates of Sendbird lead nurture emails, product release announcements, customer webinar signups, and customer newsletters via continuous testing across:

  • Copy and visual content
  • Timing
  • Sequence
  • Channel

• Partner with product management and product marketing to set up and iterate in-product tool tips, user onboarding, announcements, and promotions that convert free trial users into customers, customers into upsell/x-sell opportunities

• Manage cross-functionally to identify new opportunities and ensure accurate data flow between Sendbird’s product database, CRM, and marketing tech stack

• Collaborate with leaders across functions, including product, ops, sales, and CX to ensure GTM alignment

What You Bring:

• 6+ years in a mix of B2B and B2C marketing roles with a proven track record in SaaS or API as a service businesses
• Strong organizational skills, with the ability to keep track of multiple moving pieces at once and meet tight deadlines
• Experience with email marketing, marketing automation, and in-product tools
• Exceptional writing and communication skills
• Strong analytical mindset; expertise with Marketo and Salesforce required; Gainsight PX is a plus
• Fluency in English language; proficiency in Korean a strong plus

Who You Are:

• You operate with an ownership mentality that orients towards measuring outcomes and you ruthlessly prioritize for impact
• You possess high EQ. You are adept at managing cross-functional stakeholders
• You have an endless tenacity for and curiosity to learn about customers, the value they get out of Sendbird, and what entices them to buy more
• You live with a passion for staying updated with industry trends and emerging marketing techniques

What We Offer:

Flexible Work Policy

We offer a flexible work schedule at Sendbird. We also value collaboration and relationship building. With those values in mind, we require all employees within an hour's commute range of their local office to gather with their team in the office twice per week as a minimum. Some of our roles require a more frequent in-office schedule. Please work with your manager to understand the office time requirements for your position.

Our US benefits include (but are not limited to)

• 20 days PTO, 13 paid US company holidays, 5 sick days, 1 volunteer day, plus a rest/rejuvenation and birthday day off
• Company subsidized medical, dental, vision insurance
• Flexible Spending Accounts or Health Savings Accounts, depending on your selected health insurance plan
• Equity program
• 401K program
• Parental leave
• Life and disability insurance
• Be Your Best Self: An annual stipend of $3,500 (prorated by start date) for expenses ranging from professional development classes and training, to personality assessments, gym memberships, books, fitness classes, mental health services and massages
• Technology and Transportation Boosts

Pay Transparency

For cash compensation, we set standard ranges for all roles based on function, level, and geographic location. To determine our ranges, we utilize a variety of compensation data benchmarked against similar-stage growth companies. A reasonable estimate of the current salary range for this role is $140,000 - $175,000. This range is specific to the San Francisco Bay market. We consider several factors when making final compensation decisions including, but not limited to, skill sets, experience and training, licensure and certifications, and other business and organizational needs which may cause your specific offer to vary from the amount listed above.

What diversity and inclusion mean to us

There is no such thing as a perfect candidate and the best employees come from a wide range of backgrounds, experiences, and skill sets. Sendbird is a place where everyone can learn and grow. We respect, promote, and encourage diversity for equal employment opportunities and encourage you to apply if this role excites you.

About Sendbird

At Sendbird, we are building the most scalable and powerful chat API in the world with a mission to build connections in a digital world. Conversations have always been the way people build relationships and get things done and our goal is to put the power of conversations in the hands of every developer and brand by making apps more social through chat, voice and video.

Sendbird is rapidly growing unicorn start-up headquartered in San Mateo, CA with additional offices in; New York, London, Seoul, Singapore, and Bengaluru and has raised over $220M with a $1 Billion+ valuation from leading investors, including: ICONIQ Capital, STEADFAST Capital Ventures, Tiger Global Management, Shasta Ventures, Softbank Vision Fund 2, and Y Combinator.