Senior Paid Media Manager

Joining Collibra’s Growth Marketing team

Collibra is at a pivotal point in its growth and we are seeking a senior manager to optimize and grow our digital performance marketing practice. In this role, you will be accountable for all aspects of performance marketing, from developing and maintaining relationships with platform partners and agencies, managing and allocating budgets, developing audience segmentation strategies, and communicating with internal stakeholders regarding KPI’s and performance. In addition, you will manage our CRO practice to maximize traffic conversions and cross-promotions.

If, like us, you believe that Marketing should be managed as a P&L and CAC and LTV are within your favorite acronyms, then you will very much enjoy this role and joining our team.

This is a hybrid position based in Raleigh, North Carolina.

The Sr. Paid Media Manager at Collibra is responsible for

• Being the SME for paid campaign performance and establishing a global strategy that achieves optimal results.
• Collaborating and working closely with internal GTM teams (Demand Gen, Field Marketing, Portfolio Marketing, Brand & Creative) – to propose and implement ad spend and organic strategies to maximize the reach, impressions and conversions in support of marketing targets.
• Designing a comprehensive performance marketing strategy in partnership with our agency. Plan, execute, and optimize campaigns to drive qualified traffic and maximize results to achieve revenue targets. Continuously monitor campaign performance, conduct A/B testing, and refine strategies to improve ROI.
• Managing the performance marketing budget allocation effectively.
• Staying current on industry trends, emerging technologies and best practices .
• Leading the development of a strong culture of rapid experimentation, measurement, and iteration.
• Instilling an analytical mindset in the team to ensure we can maximize the return of our investments measured against the customer lifetime value.

You have

• 5+ years of experience in performance marketing, preferably in a B2B/SaaS environment.
• Experience working with and managing relationships with agencies and partners.
• High knowledge of SEM, SEO with deep expertise in paid media.
• Strong analytical skills with proficiency in data analysis.
• A bachelor’s degree or equivalent related working experience is required.
• This position is not eligible for visa sponsorship.

You are

• A results-driven marketing professional with a focus on ROI and optimization.
• Experienced and have a track record with performance marketing channels, platforms & tools.
• A visionary for what the team and function will need to evolve into in order to keep up with Collibra’s growth expectations and industry evolution.
• Passionate about explaining, championing, and making use of advanced marketing measurement and targeting approaches.
• Able to think strategically across the short, medium and long term, while obsessing over the details, and a love of investigating evolving media trends.
• Highly entrepreneurial with experience growing a small marketing team and collaborating cross-functionally.

Measures of success

• Within your first month, you will have met the marketing team, all your stakeholders, our agency partners and made a SWOT assessment of the current situation.
• Within your third month, you will have fully established yourself in the role, have developed a roadmap and have started to execute against the roadmap.
• Within your sixth month, you will operate as a center of excellence and you will be able to demonstrate the impact of our online advertising activities against the lifetime customer value.

Compensation for this role

The standard base salary range for this position is $128,000 - $160,000 per year. This position is not eligible for additional commission-based compensation. Salary offers are based on a combination of factors, including, but not limited to, experience, skills, and location.

In addition to base salary, we offer equity ownership at every level, bonus potential, a Flex Fund monthly stipend, pension/401k plans, and more.

Benefits

Collibra recognizes and values that everyone has different needs, interests, and life goals. We built our {Be}well benefits program with flexibility in mind to support you and your loved ones through a diverse range of circumstances and life events. These flexible offerings sit on a foundation of competitive compensation, health coverage, and time off.

Professional Development

Collibrians are ambitious and inventive, and we want to develop our skills individually and as a team. You’ll have access to development opportunities, as well as other rewards and recognition programs to help grow your career.

Health Coverage

We strive to remain locally competitive and globally equitable. This means comprehensive offerings including medical, dental, vision, and mental health benefits for you and your family.

Paid Time Off and Flexibility

We provide unlimited paid time off, global leave policies for a variety of personal and family circumstances, company-wide wellness days off throughout the year, meeting-free Wednesdays, and a flexible culture to help balance your work and your life.

Diversity, Equity, and Inclusion

We create inclusion and belonging through how we onboard, meet, connect, engage, and communicate. Learn more about diversity, equity, and inclusion at Collibra.

Learn more about Collibra’s benefits.

At Collibra, we’re proud to be an equal opportunity employer – which ties directly to our core value, “open, direct, and kind.” We realize the key to creating a company with a world-class culture and employee experience comes from who we hire and creating a workplace that celebrates everyone.

With this, we proudly consider qualified applicants without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, sexual orientation, pregnancy, sex, gender identity, gender expression, genetic information, physical or mental disability, HIV status, registered domestic partner status, caregiver status, marital status, veteran or military status, citizenship status or any other legally protected category. If you have a need that requires accommodation, let us know by completing our Accommodations for Applicants form.

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