Director of Marketing (Employee #3)

About ThoughtMetric: ThoughtMetric is a bootstrapped B2B SaaS startup working to solve marketing attribution for e-commerce companies. We help SMB and mid-market e-commerce brands understand the performance of their marketing and make data-driven decisions to scale revenue. We are a small team of under 5 people and are on hockey stick growth trajectory, signing big names such as Cole Haan in the process.

If you are a passionate and experienced marketing professional with a strong background in marketing to e-commerce brands, and you're ready to make a significant impact on a rapidly growing startup, we invite you to apply for this opportunity as a Director of Marketing at ThoughtMetric.

Job Description: ThoughtMetric is seeking a highly motivated and experienced Director of Marketing to join our team in Boston, MA. This is the first marketing hire and employee #3 at ThoughtMetric and you would be responsible for complete ownership of the marketing motion from high level strategy to day-to-day execution. As Director of Marketing, you will be responsible for developing and executing strategies to generate brand awareness, and drive sales pipeline.

Key Responsibilities:
1. Pipeline Growth: Design and execute a comprehensive marketing strategy, including SEO, content, PPC, affiliate programs, and marketing automation tailored to the SMB and mid-market e-commerce market in order to drive strong pipeline growth.

2. Brand Management: Elevate and maintain brand integrity across all marketing initiatives and communications.

3. Content Creation: Oversee the development of engaging content for various channels (website, blogs, newsletters, social media) to attract and retain clients.

4. SEO and SEM: Manage SEO strategies and SEM campaigns to increase visibility and drive traffic.

5. PPC: Manage and oversee PPC ads and strategy.

6. Marketing Automation: Collaborate with sales to automate the customer journey and refine and optimize automated touchpoints.

Qualifications:

• The desire and motivation to take full ownership of the marketing motion for a small startup.
• Several years of B2B Marketing experience, preferably within the e-comm industry, and a proven track record.
• Strong understanding and ability to execute on SEO and SEM, PPC, content marketing and marketing automation.
• Self-motivated, results-oriented, and able to work independently with a high degree of initiative.
• Ability to thrive in a dynamic, fast-paced startup environment and adapt to changing circumstances.
• Applicants must demonstrate trustworthiness and integrity in all their actions, displaying a commitment to honesty, ethical conduct, and maintaining the confidentiality of sensitive information.

Benefits:

• Competitive compensation packages, including early stage equity.
• Flexible PTO.
• Health, vision, and dental insurance.
• Free gym membership.
• Chance to be a part of the founding team and help shape the company's future.