Manager of Field Marketing and Event (Temporary; Full-Time)

About the Role

The ideal candidate has a deep passion for events. This person will have a hands-on approach with their event management style, and will work cross-functionally to plan and execute events at the highest level. This temporary position is responsible for creating virtual and in-person events, managing metrics and reporting, and collaborating cross functionally with sales, product, marketing, etc. to drive goals (leads, revenue, brand awareness, thought leadership, and ability to reach our priority target segments). Successful candidates will possess impeccable communication skills, both written and oral, and must be incredibly organized and detail oriented - managing the programs for many virtual and in-person events happening at the same time.

This role will work constantly with segment marketing managers and sales leads, and will conduct research to identify and recommend industry events that support business goals. Working in partnership with segment marketing managers, the Senior Field Marketing and Events Manager will develop event marketing goals associated with each event as well as the campaign plan to maximize lead gen opportunities, from pre-event to post-event.

Ranked number 24 by Seattle Business Magazine in the ‘Washington’s 100 Best Companies to Work For’ list in the large companies category; and named as one of Built In Seattle’s ‘Best Places to Work.’

Benefits and Compensation

• Hybrid work program - 3 days in office; 2 days at home
• 12 paid company holidays / calendar year
• Accrue sick time
• WA compensation: $94,000 - $109,000 / year
• Contract time: 4 - 6 months

What You’ll Do

• Manage event & field marketing budgets including forecasting, accruals, opening PO’s, payment status and reconciliation.
• Manage the oversight and day-to-day execution of field marketing activities/events using a published events playbook. For many events, you will manage the end-to-end event; in other situations, you’ll serve as the subject matter expert and guide/coach your team members on execution.
• Work closely with internal partners in corporate marketing to ensure all elements of event experience are in line with brand standards including overall booth experience and brand merchandise. Manage branded merchandise inventory for use at events.
  
• Communicate, educate and drive alignment with the sales team regarding new and planned field events that drive awareness and pipeline.
• Report out on success metrics and KPIs including (but not limited to): MQLs, sourced/influenced pipeline, cost per meeting, cost per lead, opportunity conversion, etc. Ensure that attribution is being correctly and properly reported.
• Support internal communication across multiple departments (sales, marketing/PR, customer success, partnerships, operations) on expectations, goals, deliverables, event logistics, acquisition of attendee & sponsor lists, and performance.
• Facilitate event post-mortems with segment marketers and sales for an event recap and performance assessment, to make recommendations on potential improvements and operational efficiencies.
  
• Maintain strong relationships with external vendors and key partners.
• Collaborate with demand gen teams on integrated marketing campaigns effort, leveraging a broad multi-channel marketing mix that includes field events, digital, email, advertising, social media and PR.

What You’ll Bring

Skills

• Data-driven marketer with an analytical mindset.
• Proven experience managing a complex budget, and the ability to deliver an exceptional experience at or below planned budget.
• Ability to collaborate, build relationships, and drive results with internal and external partners, and at all levels of an organization.
• Keen attention to detail plus the organization and ability to manage many moving pieces at the same time.
• High EQ with a strong drive toward listening, understanding and empathy.
• Ability to travel to events on an as needed basis (up to 50% of time).
• Basic understanding of the sales and marketing funnels.
• Familiarity with Salesforce, Marketo, Zoom and project management tools.

Education and Experience

• Bachelor’s degree in Marketing or related field, or equivalent experience.
• 5+ years of experience in a field marketing or events marketing role.
• Experience working in faith-based or SaaS industries is preferred, but not required.

Pushpay is committed to equal opportunity. We value and embrace diversity and inclusion of all Team Members.

If you have a disability under the Americans with Disabilities Act or similar law, or you require religious accommodation, and you wish to discuss potential accommodations related to applying for employment at Pushpay, please contact [email protected].

About Pushpay

Pushpay helps organizations and communities come to gather & stay connected, strengthening community, connection, and belonging through our suite of mobile apps, management software, and giving technology. Our 550 Pushpay teammates support 10,000+ customers as they drive social good. In the 2021 financial year we were honored to process US $6.9 billion in charitable giving. We’re growing fast, including an exciting acquisition in 2021, and we need driven talent. Join Pushpay and grow with us!