Brewery Sales & Marketing Manager (Clone)

echnical Sales Representative’s Responsibilities

The technical sales representative has a wide range of responsibilities, which reflects the high level of technical knowledge and sales expertise they have.

Generate new business for the brewery
This is the key responsibility of the technical sales representative and most of their time will be spent doing this. They will deal with distributors and retailers on a regular basis, using their expertise to promote the brewery’s products and drive sales.
Manage a list of key accounts and forecast growth
An important job of the technical sales representative is to estimate the level of production that is required to meet demand. They will manage a list of key account holders and estimate their requirements into the future.
Grow relationships with distributors and retailers
The technical sales representative has exceptional personal skills and will use them to build friendly relationships with customers at the distribution and retailer levels. These relationships are crucial to the ongoing success of the brewery.
Work in conjunction with the technical team on product creation
The sales representative has a strong understanding of the beer market and can inform the brewery’s technical staff on the current trends, popular products and effective marketing strategies. The brewery can create new products to meet that demand and market products effectively.
Perform product demonstrations
They will have to give product demonstrations that encourage customers to purchase the brewery’s products.
Give sales presentations
A technical sales representative must convey the information they know about the market, sales figures and other technical matters to the management of the brewery and/or customers.
Collaborate with other staff within the brewery to achieve company goals
To achieve the brewery’s objectives, the technical sales representative may have to work with brewers, production line staff, delivery managers, marketing staff and many other personnel around the brewery.
Work with customers to understand how the business can be improved
By working closely with customers, the technical sales representative can gain a deep understanding of how the brewery is succeeding and failing in the market. They will develop a clear picture of what changes need to be made at the brewery and will be able to communicate those important ideas with management.
Provide technical support to customers
Perhaps their second most important goal, the technical sales representative must ensure customers are well supported. There may be delivery issues, problems with product quality or sudden spikes in demand that must be handled by the technical sales representative.
Promote product innovations by the brewery
They must support the new products that a brewery produces and market them successfully to customers.
Research and engage strategic accounts
A technical sales representative must constantly find new sales opportunities and be developing new accounts in new and existing markets.
Brewing experience preferably at a high level
Sales and marketing experience (ideal)
Experience providing customer support
Very strong knowledge of the beer industry, beers and beer making
Excellent written and verbal communication skills
Negotiation skills
Sales prospecting skills
Customer support skills
Computer skills and time management skills
A passion for beer and the beer industry
Enthusiasm about brewing and the ability to motivate or excite customers about beer
Self-motivated
Analytical, with a high level of attention to detail
The ability to work in highly pressured and fast paced environments
Education

Ideally, the technical sales representative has a brewing qualification and a sales qualification.

Work Experience

Key Skills

Requirements

He must know three languages

French,

Swahili,

Lingala.

Marketing experience in Congo and aware of geographical conditions.

Starting Salary approx 800USD +Accommodation and Food.