SEO Specialist - Goa

Overview:

The SEO Specialist plays a crucial role in driving digital marketing strategies and increasing online visibility. They are responsible for optimizing website content, conducting keyword research, and implementing link building strategies to improve search engine rankings.

Key Responsibilities:

Develop and implement SEO strategies to enhance website visibility and performance
Conduct keyword research and analysis to guide content creation and optimization
Monitor and report on website analytics, search engine rankings, and traffic patterns
Optimize website content for improved search engine visibility and user experience
Collaborate with content creators to ensure SEO best practices are implemented
Manage link building efforts and identify opportunities for backlink acquisition
Stay updated on industry trends and algorithm changes to adapt strategies
Create and implement local SEO strategies to improve regional visibility
Conduct SEO audits and provide recommendations for website improvements
Track, analyze, and report on SEO performance metrics
Collaborate with web developers to implement technical SEO enhancements
Provide SEO recommendations for website architecture, URL structure, and site performance
Participate in the development of content marketing strategies aligned with SEO goals
Contribute to the overall digital marketing strategy with SEO expertise
Stay updated on SEO tools and best practices

Required Qualifications:
Bachelor's degree in Marketing, Communications, or related field
Proven experience as an SEO Specialist or similar role
Demonstrated success in improving search engine rankings and website visibility
Proficiency in SEO tools such as Google Analytics, SEMrush, Moz, or similar platforms
Strong understanding of search engine algorithms and ranking factors
Experience with on-page and off-page SEO techniques
Knowledge of HTML, CSS, and website design principles as they relate to SEO
Excellent analytical and problem-solving skills
Ability to interpret and utilize website performance data for optimization
Strong communication and collaboration skills
Up-to-date with the latest trends and best practices in SEO and digital marketing
Ability to manage multiple projects and prioritize effectively
Certifications in Google Analytics or other relevant platforms are a plus
Understanding of local SEO strategies and citation management