Director, Industry Marketing

The opportunity

Unity’s real-time 3D development platform and extensive product ecosystem enable customers across industries to bring their interactive and immersive experiences to life. From games to aerospace, medical to manufacturing and beyond, Unity’s innovative and proven technology is the go-to solution for millions of creators around the world. We believe the world is a better place with more creators in it, and this is a key role in the facilitation of that mission!

Companies across multiple industries are embracing real-time 3D technology to unlock the true value of their data with digital twins for use cases like product configuration, simulation, operations, and human-machine interface (HMI). We are looking for a senior leader to join our Create Marketing organization to lead product marketing and content marketing for the Industry team.

The Director, Industry Marketing will be responsible for end-to-end GTM plans, including product launches, demand generation campaigns, and thought leadership across numerous stakeholders. In this capacity, you will work closely with the executive team, product, and field leadership to shape strategic direction and execution. You will also advocate on behalf of Unity products and solutions to audiences small and large.

What you'll be doing

• Lead a team of industry marketers responsible for developing and driving product positioning, messaging, and go-to-market (GTM) strategies across multiple industry verticals, including Energy, Infrastructure, Retail, and Smart Factories (Automotive).
• Lead a team responsible for content strategy and execution to support the Unity website, sales and support collateral, PR, media and industry analyst briefings, trade shows, online marketing, customer stories and more.
• Partner closely with sales, product, customer success, professional services, other marketing functions, and others to ensure efficient and successful planning and execution.
• Identify and represent the company at various speaking engagements, conferences, press interviews, industry analyst briefings, etc.
• Deliver sales training and enablement to internal teams and external partners.
• Develop sales tools such as sales kits, return on investment analysis, RFP response templates, qualification, and messaging guides to enhance sales efficiency.
• Develop joint customer success stories in collaboration with sales and marketing.

What we are looking for

• Strong leadership capabilities anchored in strategy and people development
• Proven track record of leading cross-functional programs developing services, products or new revenue streams
• An open, learning mentality driven by curiosity, empathy, and a drive for self-development
• Be a self-starter who truly enjoys working in a fast-paced, high-growth technology environment
• Will require travel to industry conferences, customer visits, sales meetings, and other places, both U.S. and international

Additional information

Gross base salary (USD): $185,000 - $250,700*

*Note: Certain locations require a good faith disclosure of the base salary range for the role. The actual salary for the successful candidate may differ based on location, experience, and other job-related factors.

Life at Unity

Unity (NYSE: U) is the world’s leading platform for creating and operating real-time 3D (RT3D) content. Creators, ranging from game developers to artists, architects, automotive designers, filmmakers, and others, use Unity to make their imaginations come to life. Unity is the foundation upon which the world’s most powerful digital content is created. Specifically, Unity’s platform provides a comprehensive set of software solutions to create, run and monetize interactive, real-time 2D and 3D content for mobile phones, tablets, PCs, consoles, and augmented and virtual reality devices.

In the fourth quarter of 2022, more than 70% of the top 1000 mobile games were made with Unity as derived from a blended number of the top 1000 games in the Google Play Store and Apple App Store. In 2022, Made with Unity Applications had more than 4 billion downloads per month. For more information, please visit www.unity.com.

Unity is a proud equal opportunity employer. We are committed to fostering an inclusive, innovative environment and celebrate our employees across age, race, color, ancestry, national origin, religion, disability, sex, gender identity or expression, sexual orientation, or any other protected status in accordance with applicable law. Our differences are strengths that enable us to support the growing and evolving needs of our customers, partners, and collaborators. If there are preparations or accommodations we can make to help ensure you have a comfortable and positive interview experience, please fill out this form to let us know.

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*Note: Certain locations require a good faith disclosure of the base pay for the role. The actual base pay for the successful candidate may differ based on location and level.Gross pay salary$185,000—$250,700 USD