Content Creator

Overview
We are looking for a content creator with a skill of a storyteller, who can create compelling, creative and informative content to engage our target audiences, which will be shared on our website, blog and across all digital channels. Through your content, you'll help define our market differentiation, reach our marketing goals, drive brand awareness and position our services to clients pan India and worldwide.

Responsibilities

1. Work with the marketing department to get an understanding of short-term and long-term marketing targets and then develop content strategies accordingly.
2. Developing and implementing comprehensive content across all digital channels including website, blogs, emails, social media platforms and display advertising campaigns, in line with brand strategies, plans and business priorities.
3. Creating SEO-driven content for different stages of the buying cycle to attract more relevant traffic and expand our potential client base.
4. Performing extensive market research on the IT industry and working closely with the marketing team to discern the most relevant topics for the website and blog.
5. Creating awareness about our services and generating leads by producing all types of content - blog posts, website material, whitepapers and case studies. Target the topics that will primarily drive traffic to our website.
6. Create both long and short forms of SEO-driven content including landing pages, social media, ads, blogs, whitepapers, case studies, video storylines and scripts, infographics sales decks, sales collaterals, etc. for our business and our clients.
7. Ensure all content is on-brand and consistent in terms of style, tone of voice and quality.
8. Create graphics for the company’s branding, emails and social media posts using Canva, Photoshop and other graphics creating/ editing tools.
9. Ensure that the content is compliant with copyright and data protection laws.
10. Researching the key SEO terms and incorporating them into the content to achieve maximum viewership.

Requirements

1. Strong writing, editing, proofreading and communication skills.
2. An ability to fact-check long-form content pieces.
3. Detail-oriented work style with great research, organizational, time management and multi-tasking skills.
4. Understanding of SEO best practices.
5. A Bachelor’s degree in Communications, Journalism, Marketing, Literature, or other related fields.
6. Capacity to work independently and collaboratively.
7. Preferably fresher or less than 1-1.5 years of experience.