VP of Marketing

The Company
Wolfe, LLC, is an e-commerce company, located in Pittsburgh, PA, focused on next-generation gifting business models.

We are well known for being the company that started the first coupon website in 1995 which sold to a public company in 2000, at the peak of the dot-com era, when we were delivering 20 million page views per month. We then built Direct Response Technologies; grew it to 70 employees; and sold it to Digital River in 2006. We spun off Jambo Media with our tech team and sold it to Undertone in 2012.

We built and focused on GiftCards.com from 2006 to 2016 and sold it to Blackhawk Network. We had over 100 employees.

Since 2016, our focus has been Gift Card Granny, PerfectGift, and GiftYa. We have roughly 150 employees and contractors. We are experiencing triple digit growth year over year for 3 years, thankfully. Our organization is committed to a positive work environment, and we prioritize our culture to continue to facilitate our high performance as a cohesive culturally enlightened team. We use OfficeVibe, Bonusly, and other leading tech tools to ensure our initiatives are effective.

Company and Executive Team Recognitions:

• 2022 First place - Fast 50 Growing Companies Pittsburgh, Pittsburgh Business Times
• 2020 Best Places to Work by the Pittsburgh Business Times
• 2019 Carnegie Science Award Recipient, Entrepreneur Category
• 2017 Outstanding Entrepreneur Award Winner by the Pittsburgh Venture Capital Association
• 2015 Business Times Diamond Award Winner
• 2015 Business Ethics Award Winner
• 2015 Create Award Winner
• 2015 CEO of the Year Winner Pittsburgh Technology Council
• 2014 Entreprenuer.com Entrepreneur of the Year Finalist
• 2013 Governors Impact Award Winner
• 2011 Ernst & Young Entrepreneur of the Year Award Winner
• 2011 CFO of the Year Finalist
• 2011 CIO of the Year Finalist

The Role
Wolfe is seeking an innovative VP of Marketing to join our rapidly growing company and to lead the marketing team. You will be reporting to the CEO and working in our Pittsburgh office. As the VP of Marketing, you will manage and direct brand and marketing strategies. You will oversee the Digital Marketing Director, Product Marketing Director and the Design Director. However, you will need a deep understanding, knowledge, and skill to manage and grow our eCommerce marketing efforts.

Responsibilities:

• Manage and Direct the Digital Marketing Director, Product Marketing Director, and the Design Director.
• Analyzing existing branding and marketing strategies and improving upon them.
• Monitor all marketing campaigns and make improvements as needed.
• Preparing and reviewing monthly, quarterly, and yearly budgets, and allocating resources appropriately.
• Prepare regular reports and presentations on marketing metrics.
• Conduct Market analysis to identify challenges and opportunities for growth.
• Monitoring industry trends and scheduling meetings to share new information with the team.
• Setting daily, weekly, monthly and yearly targets, and implementing various incentives to ensure they are achieved.
• Closely monitoring competitors’ successes and failures activities.
• Participate in quarterly and annual planning of the company’s objectives
• Attend trade shows, and events that are managed by the Marketing department.

Qualifications:

• Bachelor’s in marketing, branding, business, PR, or a similar field.
• 5+ years of experience as a VP of Marketing, Director, or other senior role
• Deep eCommerce experience. Google Analytics, SEMRush, aHrefs, FB advertising, and other tools need to have worked with
• Knowledge and practical experience with SEO, SEM, digital marketing tools, web analytics, and related software.
• Ability to work in a fast-paced high-tech environment
• Ability to work with and navigate cross-functional teams
• Strong leadership skills
• Highly organized
• Excellent communication skills
• Strong analytical and project management skills
• Strategic mindset to make difficult and quick decisions

Compensation & Benefits
Wolfe is committed to providing its employees with a benefits package designed to give them the flexibility they need to ensure a healthy life/work balance. Wolfe offers its employees great benefits and perks, including, but not limited to:

• Medical, Prescription, Vision, Dental, and 401k
• 15 Days of PTO to start
• 11 Paid Holiday’s
• Restricted Stock Units (RSU’s) (This is an ownership and profit sharing program. Our employees have earned over $18m through this program since 2000)
• Tuition Reimbursement
• Employee recognition program
• Charitable Donation to a Charity of YOUR Choice yearly
• Refer Friends, and if we hire them, you get awarded
• Family Picnic, Holiday Party, and other employee outings
• Top 75% pay range versus other local employers

Brown bag sessions to keep you informed on the company/industry
Wolfe is an Equal Opportunity Employer.
Wolfe does not sponsor individuals for the purpose of obtaining H-1 Visas.